{"id":6785,"date":"2021-09-09T09:00:50","date_gmt":"2021-09-09T08:00:50","guid":{"rendered":"https:\/\/www.sage.com\/pt-pt\/blog\/?p=6785"},"modified":"2025-12-03T14:57:37","modified_gmt":"2025-12-03T14:57:37","slug":"o-que-e-o-coaching-digital-uma-ferramenta-de-futuro-para-os-responsaveis-dos-recursos-humanos","status":"publish","type":"post","link":"https:\/\/www.sage.com\/pt-pt\/blog\/o-que-e-o-coaching-digital-uma-ferramenta-de-futuro-para-os-responsaveis-dos-recursos-humanos\/","title":{"rendered":"O que \u00e9 o coaching digital? Uma ferramenta de futuro para os respons\u00e1veis dos recursos humanos"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/category\/tecnologia-e-inovacao\/\" class=\"entry-header__link\">Tecnologia e Inova\u00e7\u00e3o<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tO que \u00e9 o coaching digital? Uma ferramenta de futuro para os respons\u00e1veis dos recursos humanos\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Publicado em <time class=\"entry-date published\" datetime=\"2021-09-09T09:00:50+01:00\">Setembro 9, 2021<\/time><\/span><span class=\"reading-time\"> minutos de leitura<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"O que \u00e9 o coaching digital? Uma ferramenta de futuro para os respons\u00e1veis dos recursos humanos\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/pt-pt\/blog\/o-que-e-o-coaching-digital-uma-ferramenta-de-futuro-para-os-responsaveis-dos-recursos-humanos\/\"\n\t\t\tdata-share-text=\"Por favor, leia este artigo interessante\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Partilhar<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copiar link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copiada<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/pt-pt\/blog\/author\/ashleyhindsman\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Os novos analfabetos ser\u00e3o aqueles que n\u00e3o saibam interagir com as tecnologias digitais, mas estas avan\u00e7am t\u00e3o depressa, pelo que a figura do coach digital adquire cada vez mais import\u00e2ncia dentro das empresas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explicamos o que \u00e9 o coaching digital e os seus principais objetivos.<\/li>\n\n\n\n<li>Saiba como um coach digital pode ajudar os teletrabalhadores.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desde que nascemos aprendemos, n\u00e3o podemos parar de aprender, s\u00f3 quando deixamos de aprender murchamos. Mas nem sempre podemos aprender sozinhos, \u00e0s vezes <strong>precisamos da ajuda de um treinador <\/strong>ou coach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O termo <strong>coach<\/strong> ganhou um espa\u00e7o no dicion\u00e1rio de L\u00edngua Portuguesa, que o define como a &#8220;<strong>profissional especializado no processo de desenvolvimento de compet\u00eancias profissionais ou pessoais atrav\u00e9s de t\u00e9cnicas de motiva\u00e7\u00e3o do cliente<\/strong>&#8220;, um aconselhamento que se torna fundamental num mundo em que a digitaliza\u00e7\u00e3o avan\u00e7a a uma velocidade vertiginosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na internet, podemos encontrar uma defini\u00e7\u00e3o um pouco mais ampla, de modo que se considera que o coaching consiste em <strong>acompanhar, instruir ou treinar<\/strong> uma pessoa ou um grupo delas, com o <strong>objetivo de conseguir cumprir metas ou desenvolver habilidades espec\u00edficas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s do <strong><em>coaching<\/em> digital<\/strong> as empresas podem obter m\u00faltiplos benef\u00edcios, como desenvolver as compet\u00eancias do seu pessoal e melhorar o seu desempenho profissional, conseguindo desta forma aumentar a produtividade&nbsp;dos seus empregados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-transformacao-digital-e-compativel-com-a-transformacao-sustentavel-das-empresas\/\">A transforma\u00e7\u00e3o digital<\/a> avan\u00e7a a uma velocidade t\u00e3o vertiginosa que torna necess\u00e1ria a figura do coach digital, para facilitar a adapta\u00e7\u00e3o dos trabalhadores e os seus processos produtivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O coaching digital \u00e9, portanto, uma ferramenta estrat\u00e9gica fundamental para os respons\u00e1veis pelos <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/gestao-de-recursos-humanos-os-principais-desafios-do-atual-contexto\/\">recursos humanos das empresas<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que \u00e9 o coaching digital?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O coaching digital ajuda os empregados de uma empresa a <strong>melhorar a utiliza\u00e7\u00e3o das tecnologias da informa\u00e7\u00e3o<\/strong> e facilita as <strong>ferramentas colaborativas digitais<\/strong> para potenciar o trabalho em equipa por meios digitais, quer dos trabalhadores localizados nos escrit\u00f3rios da empresa quer dos teletrabalhadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se dentro de uma empresa \u00e9 necess\u00e1rio criar um departamento de <strong>marketing digital<\/strong>, um coach digital poder\u00e1 identificar as pessoas necess\u00e1rias para o departamento e as compet\u00eancias digitais em que necessitam forma\u00e7\u00e3o e apoio, ajudando-as a adquirir essas compet\u00eancias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s do coaching \u00e9 facilitada a conce\u00e7\u00e3o dos processos de neg\u00f3cio e s\u00e3o iniciadas pr\u00e1ticas de <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/reskilling-e-upskilling-solucoes-para-nao-perder-o-comboio-da-transformacao-digital\/\">transforma\u00e7\u00e3o digital<\/a> que contribuem para a melhoria da competitividade das empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objetivos do coaching digital<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A transforma\u00e7\u00e3o digital da empresa \u00e9 um processo no qual o modelo de neg\u00f3cio tradicional da empresa se adapta, gra\u00e7as \u00e0 tecnologia, a um <strong>novo modelo digital<\/strong>, seguindo para isso os <strong>objetivos de um programa de coaching digital<\/strong>. Entre estes objetivos podemos destacar os seguintes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Impulsionar a digitaliza\u00e7\u00e3o dos trabalhadores<\/strong> como ferramenta competitiva fundamental.<\/li>\n\n\n\n<li><strong>Maximizar as oportunidades<\/strong> oferecidas pelas novas tecnologias para melhorar a produtividade e a competitividade.<\/li>\n\n\n\n<li><strong>Acompanhar os trabalhadores<\/strong> nos seus processos de transforma\u00e7\u00e3o digital, oferecendo uma assessoria personalizada, que facilite a implanta\u00e7\u00e3o de solu\u00e7\u00f5es digitais na empresa.<\/li>\n\n\n\n<li><strong>Sensibilizar os empres\u00e1rios e empregados<\/strong> em compet\u00eancias e capacidades para enfrentar a digitaliza\u00e7\u00e3o da empresa.<\/li>\n\n\n\n<li><strong>Acompanhar o empres\u00e1rio<\/strong> na implanta\u00e7\u00e3o da estrat\u00e9gia digital, bem como no desenvolvimento e implanta\u00e7\u00e3o de planos e a\u00e7\u00f5es concretas para alcan\u00e7ar a transforma\u00e7\u00e3o digital.<\/li>\n\n\n\n<li><strong>Acompanhamento da realiza\u00e7\u00e3o dos objetivos<\/strong> definidos para a transforma\u00e7\u00e3o digital e an\u00e1lise dos desvios em rela\u00e7\u00e3o a esses objetivos, atrav\u00e9s do estabelecimento de medidas corretivas.<\/li>\n\n\n\n<li><strong>Facilitar a descoberta<\/strong> de novas formas de valorizar os clientes no dom\u00ednio digital, criando assim uma vantagem competitiva sustent\u00e1vel ao longo do tempo.<\/li>\n\n\n\n<li><strong>Desenvolver workshops e a\u00e7\u00f5es de comunica\u00e7\u00e3o<\/strong>, forma\u00e7\u00e3o, difus\u00e3o e promo\u00e7\u00e3o da digitaliza\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Fornecer o suporte necess\u00e1rio<\/strong> para ajudar a tornar a digitaliza\u00e7\u00e3o da organiza\u00e7\u00e3o e dos seus processos produtivos mais r\u00e1pida e eficiente.<\/li>\n\n\n\n<li><strong>Melhorar a efici\u00eancia<\/strong> dos canais digitais, potencializando os pontos fortes e corrigindo os pontos fracos.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coaching dos teletrabalhadores<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Covid-19 tem potencializado o <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/o-coworking-e-o-teletrabalho\/\">teletrabalho<\/a>, mas para otimizar a efici\u00eancia destes trabalhadores, precisam do apoio de um coach digital, que os ajude na utiliza\u00e7\u00e3o das ferramentas colaborativas e nos processos de digitaliza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O teletrabalho tem m\u00faltiplas vantagens, mas tamb\u00e9m tem algumas desvantagens, entre as quais se encontra a <a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/o-teletrabalho-nao-deve-ser-um-exercicio-solitario\/\">solid\u00e3o que o teletrabalhador<\/a> pode sentir face a qualquer problema com os seus equipamentos inform\u00e1ticos ou aplica\u00e7\u00f5es. Por isso, o coach digital tem de estar facilmente acess\u00edvel, n\u00e3o s\u00f3 para resolver os problemas quando surjam, mas antecipando-se a eles e tomando as medidas oportunas para evitar que surjam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em definitivo, o coaching digital \u00e9 cada vez mais necess\u00e1rio, j\u00e1 que a digitaliza\u00e7\u00e3o avan\u00e7a de forma vertiginosa, e quer as chefias quer os empregados, necessitam do apoio de um coach ou treinador que os ajude a <strong>obter as compet\u00eancias digitais para se adaptarem ao novo ambiente digital.<\/strong><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Receba a newsletter Sage Advice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Inscreva-se para receber o boletim do Sage\u00a0Advice e receba os conselhos mais recentes diretamente no seu e-mail.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-56228f27-e58f-435b-9b72-a561d684e263\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscrever<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg\" class=\"single-cta__image\" alt=\"Rapaz ao telefone no seu escrit\u00f3rio\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/GettyImages-1073868226-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Saiba mais sobre os t\u00f3picos mencionados neste artigo<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/business-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness Intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/digital\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/empresas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEmpresas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/gestao-da-mudanca\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGest\u00e3o da Mudan\u00e7a\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/gestao-empresas\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tGest\u00e3o Empresas\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/pt-pt\/blog\/tag\/tecnologia\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTecnologia\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Aprofunde o seu conhecimento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-13343 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-contabilidade tag-gestao-empresas tag-ia business_type-pequenas-empresas card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"810\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0474-1214x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0474-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0474-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0474-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recomendado<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-10-05T09:46:31+01:00\">Outubro 5, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/integrar-ia-generativa-contabilidade-piloto-pratico-pme\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tIA no gabinete de contabilidade: 5 tarefas onde pode ganhar tempo sem perder controlo\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tDescubra 5 tarefas onde a IA na contabilidade pode poupar tempo, mantendo a valida\u00e7\u00e3o, o controlo e a decis\u00e3o nas m\u00e3os do contabilista.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Artigos mais recentes<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-11258 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-business-intelligence tag-erp tag-inteligencia-artificial business_type-medias-empresas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/como-a-ai-generativa-no-erp-pode-tornar-a-sua-empresa-mais-competitiva\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1169342765-684x384.jpg\" class=\"card-post__image\" alt=\"Uma jovem est\u00e1 a verificar o ecr\u00e3 do seu tablet numa f\u00e1brica.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1169342765-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1169342765-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1169342765-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-28T09:46:31+01:00\">Setembro 28, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAutoma\u00e7\u00e3o e IA no ERP: como escolher os processos priorit\u00e1rios e medir o impacto\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-6006 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia-e-inovacao tag-erp tag-inteligencia-artificial tag-tecnologia business_type-medias-empresas industry-alimentar industry-automovel industry-construcao industry-distribuicao industry-e-commerce industry-retalho industry-entretenimento industry-producao industry-quimica industry-servicos industry-servicos-financeiros industry-tecnologia industry-viagens-e-hotelaria\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/como-aumentar-a-produtividade-do-erp\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/BrandShoot-UK_Apr2026_Midsize-Discrete-Manufacturing_2140-LOW-684x384.jpg\" class=\"card-post__image\" alt=\"Pessoa a conversar com um colega durante uma reuni\u00e3o no escrit\u00f3rio, gesticulando enquanto partilha ideias num ambiente de trabalho colaborativo.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/BrandShoot-UK_Apr2026_Midsize-Discrete-Manufacturing_2140-LOW-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/BrandShoot-UK_Apr2026_Midsize-Discrete-Manufacturing_2140-LOW-768x512.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/BrandShoot-UK_Apr2026_Midsize-Discrete-Manufacturing_2140-LOW-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-25T11:56:55+01:00\">Setembro 25, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tComo aumentar a produtividade do ERP e tirar mais partido do sistema\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-5903 post type-post status-publish format-standard has-post-thumbnail hentry category-dinheiro-e-poupanca category-tecnologia-e-inovacao tag-empresas tag-estrategia tag-tecnologia tag-tomar-decisoes-financeiras business_type-medias-empresas industry-alimentar industry-automovel industry-construcao industry-distribuicao industry-e-commerce industry-retalho industry-entretenimento industry-producao industry-quimica industry-sem-fins-lucrativos industry-servicos industry-servicos-financeiros industry-tecnologia industry-viagens-e-hotelaria\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/tesouraria-corporativa-centralizar-liquidez\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-521696036-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-521696036-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-521696036-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-521696036-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-24T08:39:01+01:00\">Setembro 24, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tTesouraria corporativa: como centralizar liquidez, bancos, pagamentos e risco financeiro\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-7833 post type-post status-publish format-standard has-post-thumbnail hentry category-crescimento-de-negocio-e-clientes tag-tecnologia business_type-medias-empresas industry-tecnologia\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/pt-pt\/blog\/a-digitalizacao-do-setor-logistico\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1318358062-684x384.jpg\" class=\"card-post__image\" alt=\"Pessoa sentada numa mesa com um port\u00e1til aberto, rodeada por caixas e prateleiras num armaz\u00e9m. No fundo, v\u00eaem-se trabalhadores com coletes de alta visibilidade a movimentar mercadorias.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1318358062-684x384.jpg 684w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1318358062-768x432.jpg 768w, https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1318358062-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-18T13:23:50+01:00\">Setembro 18, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">12 minutos de leitura<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tA digitaliza\u00e7\u00e3o do setor log\u00edstico\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Os novos analfabetos ser\u00e3o aqueles que n\u00e3o saibam interagir com as tecnologias digitais, mas estas avan\u00e7am t\u00e3o depressa, pelo que a figura do coach digital adquire cada vez mais import\u00e2ncia dentro das empresas. Desde que nascemos aprendemos, n\u00e3o podemos parar de aprender, s\u00f3 quando deixamos de aprender murchamos. Mas nem sempre podemos aprender sozinhos, \u00e0s [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":7465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"18","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[13,26,18,271],"tags":[80,194,187,78,79,223],"business_type":[2,3],"context":[],"industry":[130,132],"persona":[46,43,41],"imagine_tag":[148,277,167,164,165],"coauthors":[493],"class_list":["post-6785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-negocio-e-clientes","category-estrategia-e-planeamento-global","category-tecnologia-e-inovacao","category-teletrabalho","tag-business-intelligence","tag-digital","tag-empresas","tag-gestao-da-mudanca","tag-gestao-empresas","tag-tecnologia","business_type-pequenas-empresas","business_type-medias-empresas","industry-servicos","industry-tecnologia"],"sage_meta":{"region":"pt-pt","author_name":"Ashley Thompson","featured_image":"https:\/\/www.sage.com\/pt-pt\/blog\/wp-content\/uploads\/sites\/15\/2022\/04\/GettyImages-1159610631.jpg","imagine_tags":{"148":"Business intelligence","277":"Empresa","167":"Fazer crescer o neg\u00f3cio","164":"Suporte","165":"Tecnologia e Inova\u00e7\u00e3o"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Portugal","distributor_original_site_url":"https:\/\/www.sage.com\/pt-pt\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/comments?post=6785"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/posts\/6785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media\/7465"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/media?parent=6785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/categories?post=6785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/tags?post=6785"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/business_type?post=6785"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/context?post=6785"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/industry?post=6785"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/persona?post=6785"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/imagine_tag?post=6785"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/pt-pt\/blog\/api\/wp\/v2\/coauthors?post=6785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}