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Meet Us This Autumn

Our mission: Amplify your impact and help accountants drive future success.
Keynotes DAS

Digital Accountancy Show –
7th-8th October

Designed for progressive and forward-thinking accountants, DAS explores the future of the profession through technology, innovation and emerging industry trends. Visit Sage to discover practical AI applications, connected workflows and strategies that help ambitious firms grow and adapt. Excel London, Stand E60.

Keynotes at DAS
E-invoicing: What's Coming and What the Profession Needs to Know

E-invoicing is set to play an increasingly important role in the future of accounting, tax and business processes. Join experts from Sage, HMRC and the profession as they explore what is changing, what firms should be preparing for, and how e-invoicing could transform client workflows and compliance. Attendees will leave with a clearer understanding of the opportunities ahead and practical steps they can begin taking today.
07 October 2026 | 10:15 | Evolution Stage.

Adam Prince

Adam Prince
Global Head of Product Compliance & Int. Strategy, Sage

Jen Staves

Jen Staves
Deputy Director, Strategic Design: Making Tax Digital, HMRC

Helping Ambitious Clients Grow: Insights for Firms of Every Size 

As clients grow, their expectations of their accountant change. This panel explores how firms of different sizes are helping ambitious businesses navigate increasing complexity, strengthen financial control and unlock sustainable growth. Attendees will gain practical ideas for identifying growth opportunities, expanding advisory services and creating greater value for their clients.
08 October 2026 | 11:15 | Main Stage.

Jack Choppin

Jack Choppin
Head of Business Transformation, Sage

Kay Monks

Kay Monks
Partner, Business Advisory and Accounting, Crowe

Darren Jasper

Darren Jasper
Owner, Business Squared Limited

Take a Front-Row Seat at the Sage Mini Theatre

Visit us at Stand E60 for two days of short, high-impact sessions packed with practical insights, expert perspectives and fresh ideas for your practice. Catch sessions including: line break

The Hidden Hours: Designing capacity for the practice of the future: Our opening Sage mini theatre session shares industry research and take-home advice on building sustainable capacity. 10:30–10:50 am

AI at work: Real tools, real tasks, real time saved: See AI tools practices can use to bring genuine value. 11:15–11:35 am

When clients get more complex: Is your finance stack ready? Learn how to respond when a growing client's tools and processes can no longer keep up with its reporting and control needs. 2:15–2:35 pm

The secrets of successful MTD: Real lessons from accountants & bookkeepers: Our final daily Sage mini theatre session shares practical lessons and emerging best practice from your peers. 3:00–3:20 pm
Sage

Take your best shot

Put your skills to the test with Sage's interactive EFL activation. Compete for a place on the leaderboard, track your performance through AI-powered statistics and create your own personalised player card, while discovering how Sage is helping accountants amplify their impact.

MTD Clinic

Bring us your MTD challenge.
Q1 taught practices a lot - about clients, capacity, workflows, software and what it really takes to make MTD work at scale. So whether you’re working out how to make Q2 run more smoothly, dealing with HMRC’s auto-sign-up programme, tackling a difficult client scenario or simply wondering whether there’s a better way of doing something, bring the question to us.

No presentation. No sales pitch. Just practical conversations with people who understand MTD and accountancy practice. We’ll share what we’re seeing across the profession, what other practices are learning and practical ideas you can take back to your firm.

And you’ll be able to pick up our refreshed MTD Playbook, bringing together the latest guidance, practical actions and insights from accountants and bookkeepers navigating MTD right now.
Find the MTD Clinic on the Sage stand.