Research Report

Embedded Services: The Next Growth Engine for Platforms Serving SMEs

Small businesses have already decided they want a single destination for managing their finances. The winners of the next decade will be the banks, fintechs and vertical SaaS platforms that make it possible.

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The average UK SME now uses 52 digital tools and loses time every week switching between systems, while only 10% can see their complete financial picture in one place.

At the same time, platform providers are facing growing pressure to deliver more value, deeper customer relationships and new revenue streams. Many are turning to embedded accounting, tax and payroll services to create seamless customer experiences without the cost and complexity of building themselves.

Based on research across six international markets, this report explores:

Why 60% of UK SMEs would make one platform their primary financial destination
What is driving 54% of SMEs to consider switching providers
How embedded services are helping platforms increase revenue by 76%
Why 73% of platforms report higher customer usage after embedding services
How connected financial data can create the foundation for future AI-powered experiences

Download the report to uncover what SMEs expect next—and how leading platforms are using embedded accounting, tax and payroll to drive growth, engagement and loyalty.

Discover the trends shaping the future of platform-led financial experiences.