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Finance leaders to focus on technology to drive growth in 2021 and beyond

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New finance executive survey shows flexibility and technology were key components of navigating the pandemic and preparing for growth

The COVID-19 pandemic changed the world in an instant. Life and business were flipped on their heads, and companies had to adapt to not only survive – but to be empathetic members of the community. As customers increasingly moved online and government mandates forced the closure of stores and offices, businesses had to shift their strategies to be almost completely digital. Finance teams were forced to deal with a sudden halt to discretionary spending; while operational budgets were slashed, business leaders had to get creative to retain their existing customers. 

Despite all these challenges, businesses across America managed not only to survive but positioned themselves to thrive once the pandemic recedes. Sage recently surveyed more than 1000 CFOs and other top finance executives at U.S.-based small and midsize companies to examine the impact of COVID-19 on their businesses, as well as how this has informed changes to business strategy, customer retention, employee recognition, and community engagement. The survey also uncovered a snapshot of the confidence and intentions business leaders have for the upcoming year. 

Download this new report to learn:

  • How businesses quickly pivoted and optimized their digital presence to remain close to their customers
  • The pivotal role federal and state support played for many businesses
  • The lasting impact the pandemic will have on interactions with the local community
  • Key items driving finance executive confidence in a return to growth, and when they expect that to happen
  • How the pandemic accelerated digital transformation and the key role technology will play in driving future growth

Nancy Harris

EVP & Managing Director, Sage North America

“It’s no surprise the COVID-19 pandemic disproportionately affected small and midsize businesses, along with their employees and customers. As we faced unique challenges at home and work, businesses saw great success implementing new programs, offering flexible work arrangements, and prioritizing commitment to the communities in which they operate. As the world begins to reopen, it is critical that these key learnings from the last year are not lost, and that organizations continue to leverage creativity and technology to foster stronger relationships with employees, customers, and prospects for continued growth.”