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How we started

About Sage

How we started
From local startup to global success story

Like many of our customers, we began as a startup business. Our founder David Goldman wanted to automate the print estimating and basic accounting processes in his own business. He worked with a team of Newcastle University students to develop software to manage this more efficiently.

David realised that other companies could also benefit from this and formed Sage in 1981 to begin selling the software.

As desktop PCs became widespread, the Sage range grew and our business went from strength to strength.

We floated on the London Stock Exchange in 1989, and in 1999 entered the FTSE 100 where we still remain.

We understand our customers’ needs and the challenges they face. Like them, Sage has innovation and entrepreneurial spirit at heart. Today, we have millions of customers and approximately 13,000 employees across 23 countries, including UK and Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil.


1981 Sage founded in Newcastle upon Tyne
1989 Listed on the London Stock Exchange
1991 Entered the U.S. market
1992 Entered the French market
1999 Entered the Portuguese and Swiss markets
Became part of the FTSE 100
2000 Reached 2 million customers worldwide
2003 Entered 7 new markets
2005 Entered the Polish market
2007 Surpassed 5 million customers worldwide
2009 Surpassed 6 million customers worldwide
2012 Entered the Brazilian market
Donald Brydon becomes Chairman
2015 Sage transforms the future of business payments with Sage Payments
2017 Sage announces strategic partnership with Fairsail
Sage announces the acquisition of Intacct
Sage introduces Sage Business Cloud
2018 Appointment of Steve Hare as Group Chief Executive Officer
2019 Sage awarded Business Superbrand status for 2019