CRM (Customer Relationship Management) software is a way of tracking and managing interactions with prospects, leads and customers as they move through every stage of your sales cycle.
While ERP (Enterprise Resource Planning) software helps you focus on running your company, CRM solutions, products and packages help you focus on your customers.
An effective CRM system can help improve customer relationships by organising and automating communications and activities across sales, business development, marketing and customer service departments.
And because every customer interaction is stored in one place, you and your team can nurture these relationships at every stage.
Whether you’re in the B2B or B2C market, CRM tools also give you an insight into how your sales and marketing campaigns are performing – helping you make more informed decisions.