What is CRM software ?
CRM stands for Customer Relationship Management. It's a way of tracking and managing interaction with prospects, leads and customers as they move through every stage of a company's sales cycle.
If ERP lets you focus on running your business, CRM tools help you focus on customers. CRM software helps businesses improve customer relationships by organising and automating communications and activities across all customer-facing departments including sales, marketing and customer service.
Cloud CRM systems provide a level of automation that enables businesses to run smoothly and efficiently. And, because every customer interaction is stored in one place, you and your team can nurture these relationships at every stage.
eCRM (electronic Customer Relationship Management) is focused specifically on managing interactions with customers through web-based technologies. CRM software can make this easier for eCommerce companies by recording and analysing customer behaviour at every online touch-point.
As a manager, you can also gain insight into how your sales and marketing campaigns are performing, helping you make more informed business decisions.