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Fuel productivity with CRM software for small businesses across Kenya

Improve every customer touchpoint with dynamic, cloud-based customer relationship management systems and software. Discover how an integrated CRM system could transform your business.

What is CRM software?

Engaging effectively with your customers and clients is key to the success of any business. Good customer relationship management (CRM) software helps you do this by storing all customer interactions across your different departments, in one central place.

Investing in a good customer relationship management system can help you increase sales, grow your client base and improve customer services. As long as you plan your CRM implementation carefully – from scoping to customisation – your CRM system can be set up to support your overall business requirements and goals.

How CRM works

CRM software tracks and collects interactions with leads and existing customers as they move through every stage of the sales cycle. It organises this data, alongside customer contact details, internal communications, and other essential information, in an easy-to-access, centralised online hub.

This helps ensure seamless collaboration between your different departments – including lead generation, sales, marketing and customer service – to facilitate coherent, effective communications.

Why use CRM software

Good CRM solutions optimise workflow by automating processes and sorting your customer data in real time – so your team members are always working from the most up-to-date information. This means less administrative work for your employees, allowing them to focus on nurturing relationships, delivering excellent, personalised customer service, and exploring new leads.

CRM software can also generate in-depth, actionable analytics, that you can leverage to assess progress and adjust your strategy going forward.

CRM systems and customer service

With the application of dynamic CRM software for small business it’s easy to find the information you need to deliver targeted campaigns to the most appropriate contacts.

Tailoring your communications to your customers’ needs will improve their experience, encouraging conversions as well as repeat sales. And when they place an order, you can track it using your ERP or business management solution.

Exceed customer expectations

Gaining a complete view of the customer journey means your team can reply to queries with more personal responses and resolve issues faster.

Boost sales with CRM software

Use CRM software to streamline the sales process, automating tasks like creating quotes and orders, forecasting sales and progressing leads. An efficient CRM system will apply sales workflows to this data, in order to convert data into opportunities.

Market more effectively

CRM software gives you access to real-time analytics on customer behavioural patterns, helping better understand their needs and preferences.

Target your marketing

Make the most of your customer data and marketing budget with an integrated CRM solution that facilitates targeted, productive campaigns.

Our CRM software improves productivity and profitability

Sage Business Cloud offers a better, faster way of managing your entire company, including smart accounting and CRM software solutions that will strengthen your customer relations.

Enhance team productivity

Improve customer relationships and avoid duplication of work with a consolidated view of data that your whole team can easily access.

Nurture your best customers

With an end-to-end view of the customer life cycle and actionable analytics at your fingertips, optimising up-selling and cross-selling opportunities is easy.

Drive growth through marketing

Use our CRM software to reach the right audiences with targeted, data-driven campaigns that fuel sales and business growth.

Features and benefits of our CRM software for small business

Explore some of the key features of our CRM system for small and medium-sized business in Kenya.

Centralise your data

Keep your customer data – including email and communication histories, sales quotes, orders, opportunities, and open as well as closed support cases – in one central, secure location.

Automate your sales

Automate many of the day-to-day tasks that make up the sales process, including order processing, lead management and sales forecasts.

Device effective marketing

With our CRM tools and analytics you can plan and set up bespoke, targeted marketing campaigns in minutes that will help boost your return on investment.

Step up your customer service

Drive growth through exceptional levels of customer service. Know your customers inside out and satisfy all of their needs and demands, leave your competitors behind.

Gain accurate business insights

Generate reports for key areas including sales, customer service, lead generation and marketing – or customised reports measuring business performance against your KPIs.

Access your data from anywhere

With all your customer information efficiently organised in our cloud-based CRM system, it’s easy for your teams to access these details from any device, whenever they need it.

ATEC Security

We believe that we’re now one of the leaders in the industry in providing critical information to clients. This helps us to win new business and enhance our service to existing clients.

Simon Adcock
Managing Director