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Fuel productivity with a fully integrated CRM system

Our cloud-based CRM tools will help you turn conversations into conversions at every stage of a customer’s journey. Business leaders in Malaysia can trust CRM software from Sage.

What is CRM software?

A customer relationship management (CRM) system is the strategy a B2C or B2B company uses to keep existing customers engaged while attracting new ones. CRM software, sometimes referred to as a CRM system or client management software, allows businesses to track and manage interaction with leads and customers more effectively throughout the sales cycle.

CRM software puts your clients first  

CRM tools help you focus on building and maintaining strong relationships with your customers. Where ERP software connects your day-to-day business processes, integrated CRM software develops your customer-facing communications and activities.

CRM systems improve business efficiency  

By streamlining and organising your customer interactions in one place, CRM software helps cut down on manual tasks. It allows all your client-facing teams including sales, marketing and customer services, to collaborate seamlessly, spending more time on fostering new and existing connections. It can also help you adapt and improve your business strategy, by providing you with detailed reports on how your marketing and sales campaigns are performing.

How CRM software works

Put simply, it collects and organises data on all interaction with existing or potential customers.

By making the data accessible across your business, the CRM software allows your teams to engage more effectively with prospects and encourage conversions through automated outreach, sales campaigns and targeted marketing.

Why use a CRM system?

Having all your customer information and interactions readily available in an easy-to-use online hub means you and your colleagues spend less time searching for client data. This helps you to communicate more efficiently, both internally and with customers, maintaining a positive, personal experience at every point.

The wealth of data and consistent reporting that a CRM solution offers also makes it simple for business managers to assess progress and strategise for the future.

Deliver exceptional customer service

Keeping tabs on leads and other opportunities is made simple with the right CRM software, giving you a complete view of the customer life cycle. It helps your marketing team find prospects and sort client information for upcoming campaigns, tailoring communications to match your customers’ needs and preferences.

You can then track your customers’ orders using your ERP or business management solution.

Understand customer needs

An effective CRM system also gives your customer services team the information they need to resolve any issues faster, with more personal responses.

Boosts your sales

CRM software streamlines the customer sales process by automating tasks like creating quotes and orders, forecasting sales, and converting leads to opportunities. Let us help you simplify and shorten the sales cycles, freeing up your time and reducing manual errors.

Market more effectively

Use an integrated CRM system to deliver targeted, data-led sales and promotional campaigns, making the most of your marketing budget.

Pitch to the right people

Having a host of reliable customer data at your fingertips means you’ll be able to pitch your products or services to your most receptive customers and leads. Get your message to the people most likely to buy your product.

Using CRM software to improve business profitability

Sage Business Cloud offers a better, faster way of managing your entire enterprise.

Save resource and maximise productivity

Manage communications and sales more efficiently with all your customer information in one place, avoiding duplication of work and increasing profitability.

Retain your best customers

An end-to-end view of the customer life cycle and data that’s constantly updated means you’ll never miss out on up-sell and cross-sell opportunities.

Targeted marketing to drive growth

Drive upward growth with targeted campaigns that are customised to match your clients’ expectations and needs.

Top CRM software solutions for small and medium-sized businesses

Centralise your critical business information

With a CRM solution, all your customer data is kept up-to-date and organised in one central and secure location.

The information stored in your CMS software can include anything from emails, communication histories and sales quotes, to orders received, opportunities and open and resolved support cases. Our software allows for the integration of CRM, accounting software, ERP and much more.

Automate sales

Automate your sales process and reduce the time you and your teams spend on day-to-day tasks, including orders, lead management, scheduling sales calls, and sales forecasts.

Targeted marketing campaigns in minutes

With our CRM tools you can map out marketing campaigns and run campaign reports in minutes. And more targeted campaigns means a higher return on investment, faster.

Provide world-class customer service

Use our CRM software to create an excellent customer experience, helping you improve your retention rate, outperform the competition and drive growth.

Gain valuable business insights

CRM solutions can generate reports to help managers evaluate how the business is doing, and make better informed strategic decisions. Reporting covers all key areas of your business including sales, customer service, leads and marketing.

You can also create tailored reports that measure how your business is performing against specific KPIs and sales objectives.

Easily manage your contacts

Whether you’re using desktop CRM or our mobile application, our software is designed to securely store customer information such as phone numbers, email and postal addresses. Our cloud technology means your team can easily access customer information on route to a meeting from their mobile device.

Get practical customer relationship management advice for your business

Read our articles, guides, expert tips and more.

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