Our cloud-based CRM tools will help you turn conversations into conversions at every stage of a customer’s journey. Business leaders in Malaysia can trust CRM software from Sage.
A customer relationship management (CRM) system is the strategy a B2C or B2B company uses to keep existing customers engaged while attracting new ones. CRM software, sometimes referred to as a CRM system or client management software, allows businesses to track and manage interaction with leads and customers more effectively throughout the sales cycle.
CRM tools help you focus on building and maintaining strong relationships with your customers. Where ERP software connects your day-to-day business processes, integrated CRM software develops your customer-facing communications and activities.
By streamlining and organising your customer interactions in one place, CRM software helps cut down on manual tasks. It allows all your client-facing teams including sales, marketing and customer services, to collaborate seamlessly, spending more time on fostering new and existing connections. It can also help you adapt and improve your business strategy, by providing you with detailed reports on how your marketing and sales campaigns are performing.
Put simply, it collects and organises data on all interaction with existing or potential customers.
By making the data accessible across your business, the CRM software allows your teams to engage more effectively with prospects and encourage conversions through automated outreach, sales campaigns and targeted marketing.
Having all your customer information and interactions readily available in an easy-to-use online hub means you and your colleagues spend less time searching for client data. This helps you to communicate more efficiently, both internally and with customers, maintaining a positive, personal experience at every point.
The wealth of data and consistent reporting that a CRM solution offers also makes it simple for business managers to assess progress and strategise for the future.
Keeping tabs on leads and other opportunities is made simple with the right CRM software, giving you a complete view of the customer life cycle. It helps your marketing team find prospects and sort client information for upcoming campaigns, tailoring communications to match your customers’ needs and preferences.
You can then track your customers’ orders using your ERP or business management solution.
CRM software streamlines the customer sales process by automating tasks like creating quotes and orders, forecasting sales, and converting leads to opportunities. Let us help you simplify and shorten the sales cycles, freeing up your time and reducing manual errors.