A customer relationship management (CRM) system is the strategy a B2C or B2B company uses to keep existing customers engaged while attracting new ones. CRM software, sometimes referred to as a CRM system or client management software, allows businesses to track and manage interaction with leads and customers more effectively throughout the sales cycle.
CRM tools help you focus on building and maintaining strong relationships with your customers. Where ERP software connects your day-to-day business processes, integrated CRM software develops your customer-facing communications and activities.
By streamlining and organising your customer interactions in one place, CRM software helps cut down on manual tasks. It allows all your client-facing teams including sales, marketing and customer services, to collaborate seamlessly, spending more time on fostering new and existing connections. It can also help you adapt and improve your business strategy, by providing you with detailed reports on how your marketing and sales campaigns are performing.