CRM software, also known as a Customer Relationship Management system, is technology that’s used to track and manage interaction and engagement with leads, customers and clients throughout the sales cycle.
While ERP software allows you to automate your business operations, CRM tools are all about managing leads effectively, improving customer support and nurturing brand loyalty. Developed by a CRM software company, they help B2B and B2C businesses tailor and programme communications across all client-facing departments, including sales, marketing and customer service.
The application of CRM software adds a high level of automation and integration to your relationship with customers and prospects. This will drastically reduce the time you need to spend on manual tasks. And, because all customer interactions are stored in one place, it’s easy for your team to stay up-to-speed with client activity. Take a proactive approach to managing leads as well as improving your relationship with repeat customers.
Our client management software packages offer insight into how your sales and promotional campaigns are performing, helping you shape your marketing strategy and make smarter overall business decisions.