CRM stands for customer relationship management; this software offers a way of tracking and managing interactions with B2B and B2C prospects, leads, and customers as they move through every stage of a company's sales cycle. The implementation of a CRM system will help you run a customer-centric business.
While ERP lets you focus on running your business, CRM tools help you focus on your customers. CRM software helps businesses improve customer relationships by organizing and automating communications and activities across all consumer-facing departments, including sales, marketing, and customer service.
CRM programs provide a level of automation that enables businesses to run smoothly and efficiently. And because each customer interaction is stored in a single platform, you and your team can nurture these relationships at every stage.
Managers can also gain insight into how sales and marketing campaigns are performing, helping you make better-informed business decisions.