Just like ERP (enterprise resource planning ) systems, customer relationship management (CRM) tools help B2C and B2B companies run more efficiently by automating basic processes, fostering productivity and driving profits.
The difference between ERP and CRM software is that the former focuses on business operations, while your CRM system is all about nurturing customer relationships and enhancing your marketing tools. It helps you improve the customer experience by organising and automating communications and activities across all relevant departments, including sales, marketing and customer service.
Implementing a company CRM software system makes it easy for your teams to collaborate, track activity, manage lead generation and nurture relationships. Every customer and client interaction will be stored in one web-based location.