Experience the power of connected CRM software

CRM software works by collecting an organisation’s customer data—any interaction with existing or potential customers—and organising it into a centralised environment, accessible across the organisation.

This allows users to track and reference past customer interactions to more effectively move prospects forward on their journey through automated outreach, sales campaigns, and targeted marketing.

A CRM system enables employees to spend less time searching for customer data and more time developing and fostering their connections. The centralised framework optimises workflow, allowing business people to communicate both internally and with the customer to maintain a positive, personal experience at every point.

Besides helping business people create a better customer experience, the uniformity and breadth of information provided by CRM software aids managers in evaluating progress and devising effective strategies moving forward.

Using CRM software, your marketing team can identify the sources of leads, opportunities and closed sales. They can also find customer information for upcoming campaigns and send targeted email marketing campaigns.

When customers place orders for your products or services after these marketing campaigns, you can track these orders using your ERP or business management solution.

You can simplify the sales process, shorten sales cycles and make the most of every sales opportunity. CRM software automates sales tasks such as creating quotes and orders, forecasting sales, progressing leads and converting them to opportunities using sales workflows.