CRM stands for customer relationship management; it offers a way of tracking and managing interactions with prospects, leads, and customers as they move through every stage of a company's sales cycle.
While ERP can let you focus on running your business, CRM tools help you focus on customers. CRM software helps businesses improve customer relationships by organizing and automating communications and activities across all customer-facing departments including sales, marketing, and customer service.
CRM software provides a level of automation that enables businesses to run smoothly and efficiently. And because every customer interaction is stored in a single place, you and your team can nurture these relationships at every stage.
As a manager, you can also gain insight into how your sales and marketing campaigns are performing, helping you make better-informed business decisions.