CRM stands for customer relationship management. It helps you track and manage interactions with prospects, leads and customers as they move through your company’s sales cycle.
While ERP software helps you run your business smoothly, CRM tools are what you need to focus on customer relationships. The best CRM software makes it simple for your customer-facing departments to organise, automate and keep track of their communications and activities.
You’ll get complete visibility over your customer operations so you can make smarter business decisions. Plus with every customer interaction tracked, you’ll find it easy to develop those important relationships, whether they’re in Africa or further afield.