Are you thinking about investing in the best CRM software for your small business? Discover the benefits of cloud-based CRM and what it could do for you and your customers.
CRM stands for customer relationship management. It helps you track and manage interactions with prospects, leads and customers as they move through your company’s sales cycle.
While ERP software helps you run your business smoothly, CRM tools are what you need to focus on customer relationships. The best CRM software makes it simple for your customer-facing departments to organise, automate and keep track of their communications and activities.
You’ll get complete visibility over your customer operations so you can make smarter business decisions. Plus with every customer interaction tracked, you’ll find it easy to develop those important relationships, whether they’re in Africa or further afield.
CRM software works by collecting your customer data and interactions, such as a sales call with a potential lead, and then organising it in a centralised place which is accessible across the business.
This allows your team to track, review and reference all customer interactions, maintaining a positive, personal experience at every point. Potential customers can be moved along the sales journey more efficiently through tactics such as email campaigns, automated outreach and targeted marketing.
Whether your organisation is B2B or B2C, CRM practices can help streamline your customer operations. That means your team will spend less time searching for customer data, and more time developing and fostering connections - just one of its many advantages.
The centralised framework optimises workflow, improving communications both internally and externally. Besides helping your business create a better customer experience, the uniformity and depth of information provided by a CRM program helps managers evaluate progress and devise effective customer strategies.
Your customers are the reason you do what you do. Even with basic CRM software, your sales and marketing team will be able to better source leads, identify opportunities and close sales through targeted campaigns.
Make the most of every sales opportunity by simplifying the process and shortening sales cycles. Use top CRM software to streamline your sales workflow, automating tasks such as creating quotes and orders, forecasting sales, and progressing leads.