Customer relationship management (CRM) software solutions can help your business engage more effectively with customers and new leads, based in Nigeria and around the world.
Unlike ERP, which focuses on business operations, CRM software is designed to track customer interaction and organise your marketing. It has many advantages, but its overriding goal is to improve customer relationships for B2B as well as B2C companies, including ecommerce businesses. CRM systems achieve this by automating your communications and activities across all relevant departments, such as sales, marketing and customer support.
Products and technology vary from one CRM software company to the next, but a good CRM platform for small businesses always makes your life easier. With every customer interaction stored in one place, it’s simple for your team to collaborate and nurture relationships. You will also be able to see how your sales and marketing campaigns are performing in real time, helping you make better informed business decisions.
Cloud-based CRM and sales software gather data on any interactions with your existing and potential customers, organising it in a centralised, online system. This makes it simple for you and your colleagues to track past customer interactions and encourage prospects to buy, through automated outreach, sales campaigns and targeted marketing.
Among the standout benefits of CRM software integration is the time it can save your business. With the application of an intuitive CRM system, all your customer data is easy for users to access, optimising workflow and internal communications, while facilitating a positive, personal experience for customers. It also allows you to easily evaluate progress and devise effective strategies moving forward.
Powerful CRM software solutions equip your marketing colleagues with the tools they need to identify the sources of leads, opportunities and closed sales. Planning campaigns and targeted email marketing is seamless, with all your business information readily available within the customer relationship management system. And you can track any subsequent customer orders using your ERP or business management solution.
Business CRM software solutions streamline the sales process by automating tasks, such as creating quotes and orders, forecasting sales progressing leads, and converting this information into opportunities using sales workflows.