What is CRM software?
Customer relationship management software tracks and manages every interaction you have with prospects, leads and customers as they move through your company's sales cycle.
ERP lets you focus on running your business, and CRM tools help you focus on your customers. CRM software organises and automates communications and activities across all customer-facing departments, including sales, marketing and customer service. Managing customer relationship development is simplified and customers enjoy a better experience as they travel along your sales funnel.
A CRM system stores every interaction with a customer in one place, so you and your team can nurture these relationships easily. Whether your clients are exclusively based in Australia or your company works on a global basis, every touchpoint can be tracked in a central system.
Choosing cloud-based technology allows you to access data from your desktop computer as well as any internet-enabled device, and implementation is fast and secure. You can see how your sales and marketing campaigns are performing in real time, giving you the insights you need to make more informed business decisions.