Improve conversion rates, increase customer loyalty and boost revenues with cloud-based customer relationship management (CRM) systems and tools. Sage helps you delight customers at every stage of their journey.
Customer relationship management software tracks and manages every interaction you have with prospects, leads and customers as they move through your company's sales cycle.
ERP lets you focus on running your business, and CRM tools help you focus on your customers. CRM software organises and automates communications and activities across all customer-facing departments, including sales, marketing and customer service. Managing customer relationship development is simplified and customers enjoy a better experience as they travel along your sales funnel.
A CRM system stores every interaction with a customer in one place, so you and your team can nurture these relationships easily. Whether your clients are exclusively based in Australia or your company works on a global basis, every touchpoint can be tracked in a central system.
Choosing cloud-based technology allows you to access data from your desktop computer as well as any internet-enabled device, and implementation is fast and secure. You can see how your sales and marketing campaigns are performing in real time, giving you the insights you need to make more informed business decisions.
CRM software programs collect and organise a business’s customer data in a centralised environment. This means every interaction with existing or potential clients and customers can be accessed across an organisation.
Whether you work B2B, B2C or a mixture of both, you can track and reference past customer interactions to more effectively identify and serve their needs. Automated outreach, sales campaigns and targeted marketing can then be used to help you move prospects forward on their journey.
A CRM system means your team can spend less time searching for customer data and more time developing and fostering relationships. The centralised framework optimises workflow, improving internal communications and providing the customer with a positive, personal experience at every point.
Besides helping businesses create a better customer experience, the uniformity and breadth of information contained within CRM software makes customer segmentation easier for sales and marketing purposes. Managers have the insights they need to evaluate and adjust campaigns to constantly improve effectiveness.
Using a CRM software application, your marketing team can identify the sources of leads, opportunities and closed sales. They can also find customer information for upcoming campaigns and send targeted email marketing campaigns.
You can simplify the sales process, shorten sales cycles and make the most of every sales opportunity. CRM software programs automate sales tasks such as creating quotes and orders, forecasting sales and progressing leads and converting them to opportunities using sales workflows.
Nick Ryan, General Manager of Marketing and Sponsorship
Nissan Motorsport, Australia
Robin Lim, Operations and Admin Manager
Cairnhill Metrology, Singpore
Astley Yip, Sales Manager
Nexus Solutions, Hong Kong