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Marketing


Target the right customers at the right time with a customer relationship management (CRM) solution.

Get the most from your marketing spend

Are your marketing campaigns delivering the right results? More targeted campaigns ensure a higher return on your investment faster. Our marketing solution enables you to:

  • Plan marketing campaigns with precision, track the results of these campaigns and run campaign reports within minutes
  • Manage a marketing campaign across multiple channels
  • Track new leads and sales opportunities
  • Use powerful campaign reports to improve your next campaign

Get more from your marketing investment today

Our customers have saved money and improved campaign results by up to 20%.

South African marketing, trade and investment agency Wesgro wanted a solution for managing marketing campaigns without having to purchase any expensive software.

The company's Chief Financial Officer Ian Blackie turned to Sage. Now his company's marketing teams are reporting on a greater return on investment. Wesgro is also cross-selling and up-selling to existing businesses while also creating new opportunities.

Why Sage customers love email marketing

Email marketing is one of the most powerful marketing tools small and medium businesses have at their disposal. You can send special offers and discounts straight to your leads and customers. It's budget-friendly, immediate and generates a better return-on-investment than a social media campaign.

What email marketing does for growing businesses

Our solution gives you the built-in tools you need to reach customers and prospects. With our powerful marketing solution, you will:

  • Send your messages to the right people at the right time
  • Build a warm relationship with leads and prospects
  • Generate a return on investment from your email lists

Create measurable marketing campaigns with Sage CRM and MailChimp

Our solution integrates with MailChimp allowing you to send emails up to 2,000 customers for free. You can build campaigns using dozens of predefined templates or create an email template for your business. Once you've started a MailChimp campaign, your marketing team can view how recipients interact with the campaign emails and follow up for better results.

Targeted marketing made easy

Nexus Solutions is using our solution to manage customer and prospect information and to create more effective marketing campaigns.

Established in 2001, Nexus Solutions provides integrated network communication infrastructure and internet security technologies to customers in Hong Kong, China, Taiwan and other Asian countries.

Prior to using our solution, Nexus Solutions struggled to create marketing campaigns with consistent messaging for customers. Now, they have a central bank of customer and partner information that its sales and marketing teams collaborate on for each campaign.

“Our marketing efforts achieved a much higher response to our surprise,” says Sales Manager Astley Yip.

How Widex is profiting from a targeted marketing campaign

Hearing aid manufacturer Widex created targeted marketing campaigns that deliver better campaign results.

Widex now has a central repository of customer information, which informs the company's marketing and business decisions.

"Sage helps us tailor campaigns that are a lot less wasteful than advertising. We can make sure relevant customers are alerted when one of our road shows visits their area... or we can send them information about a new product."

Steen Teisen, Chief Executive Officer, Widex, China

Send email campaigns with MailChimp and track these campaigns in Sage CRM.
  • Email up to 2,000 lists subscribers a month for free
  • Use dozens of MailChimp predesigned templates or create your own
Collaborate on leads, prospects and customer accounts.
  • Send campaigns to segments of your mailing list
  • Create and share call lists based on responses to your campaigns
Run a targeted drip marketing campaign that will keep working for your business 365 days a year.
  • Send an automated series of personal emails to leads and customers
  • Automate communications with current and prospective customers
Gather valuable information about each email or campaign.
  • Track open rates, clicks and unsubscribes
  • Report on and improve your campaigns in real-time
Find out what your leads and customers are thinking by running surveys through Survey Monkey.
  • Set up email campaigns that survey your customers
  • Track the responses to customer surveys in Sage CRM

Read Sage CRM customer success stories

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