Marketing

Get the most from your marketing spend

Are your marketing campaigns delivering the right results? More targeted campaigns ensure a higher return on your investment faster. Our marketing solution enables you to:

• Plan marketing campaigns with precision, track the results of these campaigns and run campaign reports within minutes
• Manage a marketing campaign across multiple channels
• Track new leads and sales opportunities
• Use powerful campaign reports to improve your next campaign

Get more from your marketing investment today

Our customers have saved money and improved campaign results by up to 20%.

South African marketing, trade and investment agency Wesgro wanted a solution for managing marketing campaigns without having to purchase any expensive software.

The company's Chief Financial Officer Ian Blackie turned to Sage. Now his company's marketing teams are reporting on a greater return on investment. Wesgro is also cross-selling and up-selling to existing businesses while also creating new opportunities.

Why Sage customers love email marketing

Email marketing is one of the most powerful marketing tools small and medium businesses have at their disposal. You can send special offers and discounts straight to your leads and customers. It's budget-friendly, immediate and generates a better return-on-investment than a social media campaign.

What email marketing does for growing businesses

Our solution gives you the built-in tools you need to reach customers and prospects. With our powerful marketing solution, you will:

• Send your messages to the right people at the right time
• Build a warm relationship with leads and prospects
• Generate a return on investment from your email lists

Create measurable marketing campaigns with Sage CRM and Mailchimp

Sage CRM integrates with Mailchimp, allowing you to effortlessly add your Sage CRM contacts to your Mailchimp audience. You can create and manage targeted email marketing campaigns directly within Sage CRM, using your customer data. Plus, you can view key performance metrics like opens, clicks, and bounces right in Sage CRM. Additionally, you can segment your contacts in Sage CRM and use these segments to craft targeted Mailchimp campaigns.

Targeted marketing made easy

Nexus Solutions is using our solution to manage customer and prospect information and to create more effective marketing campaigns.

Established in 2001, Nexus Solutions provides integrated network communication infrastructure and internet security technologies to customers in Hong Kong, China, Taiwan and other Asian countries.

Prior to using our solution, Nexus Solutions struggled to create marketing campaigns with consistent messaging for customers. Now, they have a central bank of customer and partner information that its sales and marketing teams collaborate on for each campaign.

“Our marketing efforts achieved a much higher response to our surprise,” says Sales Manager Astley Yip.

How Widex is profiting from a targeted marketing campaign

Hearing aid manufacturer Widex created targeted marketing campaigns that deliver better campaign results.

Widex now has a central repository of customer information, which informs the company's marketing and business decisions.

"Sage helps us tailor campaigns that are a lot less wasteful than advertising. We can make sure relevant customers are alerted when one of our road shows visits their area... or we can send them information about a new product."

Steen Teisen, Chief Executive Officer, Widex, China