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Sage enhances construction sector portfolio with the strategic acquisition of Bridgetown Software

Deal elevates Sage's position in the construction and real estate market, advancing estimating solutions with leading pre-construction cloud-native platform.

Atlanta, GA (11 January 2024) – Sage, the trusted software provider for small and mid-sized businesses (SMBs) in the construction industry, today announces the acquisition of Bridgetown Software, owner of BidMatrix a leading cloud-native bid analysis tool for the construction industry. This is Sage’s second acquisition in the construction sector within a year.

The acquisition of BidMatrix aligns with Sage’s strategy to transform Sage Estimating into a cloud-native solution. Further strengthening Sage's CRE portfolio, it combines the powerful features and efficiency of Sage Estimating with the collaborative, scalable, and innovative capabilities of the BidMatrix cloud native platform. This combination will greatly improve productivity for small and medium-sized construction businesses by simplifying processes, removing uncertainties, and helping them secure more projects at the right price with greater confidence.

Julie Adams, Sr VP Product for Construction and Real Estate said “Sage has been a construction technology leader at the forefront of innovation for more than 50 years and we are excited to add BidMatrix to our preconstruction portfolio.  Joining forces with the Bridgetown Software team and coupling Sage Estimating's deep functionality with BidMatrix's cutting-edge cloud platform, marks a pivotal step in reimagining construction estimating in the cloud. Together Sage Estimating and Bid Matrix can accelerate market adoption and increase the value we provide the construction industry by enabling digital transformation.”

Steve Watt, President & CEO, Bridgetown Software said “Sage is the ideal home for BidMatrix and by joining forces we can accelerate our combined vision to build out richer capabilities on BidMatrix’s powerful cloud platform, immediately complementing and evolving Sage’s current estimating solution with tools that increase productivity, improve bid to awarded project ratios, and maximize growth and profitability.” 

This deal brings Sage Estimating and BidMatrix together, bridging the gap currently felt by customers today. Embracing an open platform ethos and championing the power of choice, demonstrates that Sage remains dedicated to flexibility. Sage and BidMatrix will continue to work with third-party preconstruction/estimating tools, offering customers the freedom to opt for the optimum blend of Sage and third-party solutions that best suit their needs.

Walid Abu-Hadba, Sage’s Chief Product Officer said “With the acquisition of Bridgetown Software, Sage is making a decisive move in strengthening our solution portfolio and support for the construction industry. This acquisition, our second in this sector within a year, underscores our unwavering commitment to this vertical. BidMatrix not only complements our existing solutions but also opens new avenues for SMBs in construction to thrive through enhanced productivity and profitability”

About Sage   
Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid-Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.

About Sage Construction and Real Estate
For over 50 years Construction companies have turned to Sage for their Finance, Preconstruction, and Operations needs. With over 50,000 customers and the largest partner network in the industry, Sage is well known for the being the most trusted provider of innovative and dependable business management software. Whether you are a small residential contractor, or a large commercial builder, you can trust that Sage has the right solution for your business. For more information, visit

About Bridgetown Software
In 2020, Bridgetown Software was founded by construction industry veterans who identified a crucial gap: the absence of a robust, collaborative platform tailored specifically to tackle the intricate challenges of subcontract bid scrutiny. While some digital estimating tools replaced traditional methods, they lacked optimisation for efficient subcontractor selection—enter BidMatrix. This innovative solution aims to streamline complexities, eliminating guesswork for construction companies, enabling them to secure optimized bids at competitive prices and enhancing their success rate in winning projects.

What sets the BidMatrix team apart is their wealth of experience in the construction industry. With CEO Steve Watt bringing over 30 years of expertise and David Moyer, VP of Sales & Marketing, boasting a similar tenure, their combined knowledge drives the innovation and effectiveness of the BidMatrix solution.