David Appel & Eric Sleeth - Sage Advice author profile

David Appel is the head of Sage’s Software & SaaS Industry Team for Sage Intacct. He is passionate about creating great B2B SaaS companies. Over time he has developed a series of SMB, Mid-Market, and Enterprise customer-lifecycle playbooks that focus on creating value for customers, increasing return for shareholders, and building great teams, that have generated over $1.1B in market capitalization for his clients.

Eric Sleeth is the senior industry marketing manager for Sage Intacct in Canada, leading the growth of software and SaaS. He is passionate about leveraging the latest technologies and market trends to uncover and share insights.