Playing now

Playing now

The Practice of Now 2020: Essential insights to support accountants and bookkeepers

Back to search results

Based on an independent survey of more than 3,000 accounting professionals worldwide, the Practice of Now 2020 report shines a light on the accountancy landscape of today – and tomorrow.

This year’s guide demonstrates how accountancy is on the brink of positive disruption as the third decade of the 21st century gets underway.

As such, it’s simply necessary reading for any accountant.

Incredible insight and expert input

The Practice of Now 2020 includes commentary from Sage expert voices including Chris Downing, former chartered accountant and now director for accountants and bookkeepers at Sage.

It also includes comment from Julia Wedgwood, former bookkeeper and now product manager for accountants at Sage.

Here’s a snippet of Downing’s insight:

“The most disruptive practices have got progressive people with ideas. They respect the existing accountancy model but are willing to experiment beyond the bounds of their comfort zone in order to deliver more services in a varied, more efficient manner that is exciting to clients.”

Nicky Larkin, managing director of Goringe Accountants, provides understanding from within the profession.

Meanwhile, new to the report for this year is a second independent qualitative survey among business owners and operators worldwide.

This provides incredible understanding of what they expect from the accounting professionals they use – and what can be done better.

Some of the key findings in The Practice of Now report

The report is packed full of fascinating and often surprising findings. Here’s just a couple of them:

  • Moving beyond accounting: 79% of survey respondents are confident or very confident in providing business management and advisory services, such as marketing, cash flow, HR, people management, and growth modelling.
  • Customer expectations: 82% of accountants agree that customer expectations have widened to include services such as advising on relevant finance and accounting technologies.

Download now

This year’s Practice of Now report is mandatory reading for any accounting professional. It provides an unparalleled degree of insight into their industry – and shows how the profession is changing.

Put simply, the report is a gift to the accountant that wants to get ahead.

The Practice of Now

Discover how accountants and bookkeepers are preparing for the future and learn what you can do now to keep your practice successful.

Download the report

Ask the author a question or share your advice

When you leave a comment on this article, please note that if approved, it will be publicly available and visible at the bottom of the article on this blog. While email address will not be publicly available, we will collect, store and use it, along with any other personal data you provide as part of your comment, to respond to your queries offline, provide you with customer support and send you information about our products and services as requested. For more information on how Sage uses and looks after your personal data and the data protection rights you have, please read our Privacy Policy.

Sage Advice Logo