Asavin is the global expert in large businesses at Sage. He focuses on enterprise-level technology and innovation, covering topics such as ERP, manufacturing, distribution, blockchain and artificial intelligence. He has over 10 years of experience working with enterprise software brands, initially as a journalist and then as a copywriter, content manager and analyst both client and agency-side. Before Sage, he worked with brands including Microsoft, Intel, SAP, Dell, Adobe and Rackspace. Other topics Asavin has written and commented on include industry 4.0, digital transformation, cloud innovation, data storage and cybersecurity. He also has written extensively on consumer technology topics such as applications, smartphones, tablets and PCs. In his spare time, he plays and watches a lot of football.