Paul Irwin

Paul Irwin, Founder and Creative Director at Loki Creative and Wanderruff, embarked on his creative journey following his graduation in Fine & Applied Art in Belfast, Northern Ireland. With a deep-seated passion for the world of brand design, Paul transitioned his artistic skills into the music industry, collaborating with artists, music management, and record labels to create album artwork and logo designs.

Whether it’s breathing life into emerging startups or revitalizing established organizations, Paul takes immense pleasure and finds deep satisfaction in crafting brand identities and gaining a profound understanding of the inner workings of the businesses he collaborates with.