Does your business plan need an update?
While a solid plan is important early on, you may find that as you start to actually do business, your plans feel too stifling – or not robust enough.
The good news is that it’s your business, so you can set the pace, make changes on the fly and change up your plan.
To get started, consider these four points – they’ll help your bid to refresh and refine your plans and your approach to your small business.
1. Re-evaluate your approach
In the early days of your business, you had a broad idea of who your target market was. Over time, you’ve gathered experience on who exactly buys your products and services.
You should update your business plan to show the shifting demographics of your customers and how their buying behaviours have changed.
Then, you’ll want to determine whether your products and services still fit that target market. If not, some changes are in order.
2. Review your payables
Now that your business has been in place for a while, it’s a good time to take a look at your operating costs.
Even if you’re tracking them carefully, some unnecessary expenses can slip through the cracks. Pay special attention to some of your earliest purchases.
Back then, you may have invested in products or services that you thought were ‘must haves’.
Get rid of those nice-to-haves and put that money back into the business.
Also, consider shifting monthly payments to annual billing, especially if those vendors provide discounts for doing so.
Even a few percentage points of savings on multiple bills add up over time. By taking control of your finances with a new business plan, you avoid the dreaded mistake of long-term overpayment.
3. Evaluate your prices
While your business plan likely projects steady growth through winning over new clients, consider growing revenue through a new pricing strategy as well.
Why? Organisational inertia can work in your favour.
If you raise rates strategically or if you change to a subscription pricing model, you can probably keep most (if not all) of your clients while still increasing revenue.
Also, take note of the pricing from your competitors. Are you losing out on revenue by charging too little, or are you being severely undercut?
The key is to find that sweet spot for your pricing that is fair to your margins as well as your customers.
4. Refresh your marketing plan
The business plan you created when you launched your business almost certainly includes a marketing plan – and hopefully, that plan includes a social media strategy (if it didn’t, now is a great time add one).
After all, Facebook and Twitter let your customers speak with you directly. The problem is that what’s popular online is a moving target. Today’s Instagram may become tomorrow’s MySpace.
S0 where should you focus your time?
It depends on where your customers are hanging out. If they are active Pinterest users, for example, you’ll want to refresh your marketing plan to leverage this platform.
Your business plan is a guide, not a legal document. You’ve got to refine it from time to time.
Make it a point to do a quarterly or semi-annual review and refine your plans for better results.