Playing now

Playing now

A free guide to growing your customer base

Back to search results

Get your guide to growing your customer base

Our guide is full of insights to help your small business find new customers and improve relationships with existing customers.

A dependable customer base is the foundation for every successful business.

Customers provide you with revenue, give you feedback that improves your offer and tell other people about your business and what you sell.

But this doesn’t happen by accident. Building a customer base takes time and effort – above all, it means paying attention to who your customers are and understanding what motivates them to buy from you.

The first step to building your customer base is knowing who your customers are and where you can find them. Armed with this information, you can manage your customer relationships more effectively to increase sales to existing customers and to acquire new ones.

Our guide offers advice on how to grow your customer base, including:

  • What you should know about your customers
  • Why you should concentrate on your most profitable customers
  • Recording customer information
  • Building good relationships with existing customers
  • How to generate repeat business
  • Acquiring new customers
  • How and when to run special offers and promotions

Grow your customer base

Want to grow your business? Growing your customer base will help you achieve your goal. Read this guide for advice on reaching new customers and retaining your existing ones.

Download your free guide

Ask the author a question or share your advice

If you are a customer with a question about a product please visit our Help Centre where we answer customer queries about our products. When you leave a comment on this article, please note that if approved, it will be publicly available and visible at the bottom of the article on this blog. While email address will not be publicly available, we will collect, store and use it, along with any other personal data you provide as part of your comment, to respond to your queries offline, provide you with customer support and send you information about our products and services as requested. For more information on how Sage uses and looks after your personal data and the data protection rights you have, please read our Privacy Policy.

Sage Advice Logo