A free guide to growing your customer base

Keir is Sage’s dedicated expert in the small business and accountant fields. With over two decades of experience as a journalist and small business owner, he cares passionately about the issues facing businesses worldwide.

9 November, 2018 1 min read

Our guide is full of insights to help your small business find new customers and improve relationships with existing customers.

A dependable customer base is the foundation for every successful business.

Customers provide you with revenue, give you feedback that improves your offer and tell other people about your business and what you sell.

But this doesn’t happen by accident. Building a customer base takes time and effort – above all, it means paying attention to who your customers are and understanding what motivates them to buy from you.

The first step to building your customer base is knowing who your customers are and where you can find them. Armed with this information, you can manage your customer relationships more effectively to increase sales to existing customers and to acquire new ones.

Our guide offers advice on how to grow your customer base, including:

What you should know about your customers
Why you should concentrate on your most profitable customers
Recording customer information
Building good relationships with existing customers
How to generate repeat business
Acquiring new customers
How and when to run special offers and promotions

Grow your customer base

Want to grow your business? Growing your customer base will help you achieve your goal. Read this guide for advice on reaching new customers and retaining your existing ones.