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Sage announces acquisition of GoProposal to help accountants in Ireland and the UK accelerate practice management in the cloud

Acquisition is the fourth recent investment by Sage into cloud-based fintech companies targeting the SMB market  

Dublin, 6th October 2021 – Sage, the market leader for cloud business management solutions, has acquired GoProposal, a UK-based provider of proposal management software for small and mid-sized accountancy firms. This acquisition – the fourth fintech investment by Sage in the last 12 months – reflects Sage’s commitment to delivering ongoing innovation to its accounting partners, as cloud technologies continue to drive real benefits for accountants in practice.  

Founded in 2016, GoProposal is dedicated to helping accounting and bookkeeping businesses in the UK, US, Canada and Australia grow more profitably by providing a complete client onboarding system, focused on automated pricing, proposal, and engagement letter solutions. This acquisition will further strengthen Sage’s position in the UK accountant space, with the GoProposal team joining Sage’s global accountants team based in Manchester, UK.  

“We are focused on helping Irish SMEs recover and emerge more productive and profitable from the impacts of the pandemic.” said Barry Murphy, Managing Director at Sage Ireland: “Local businesses are the backbone of our regional and local economies and its crucial they have robust systems in place. Accountancy practices play a vital role in this and the way they operate can help SMEs to  thrive. By supporting accountants to digitise their practices, Sage will enable them to provide the support their  customers need, when they need it. This acquisition greatly strengthens Sage’s portfolio in Ireland and reinforces our commitment to supporting accountancy practices through this digitalisation journey, so they can operate efficiently and profitably.”  

James Ashford, Founder, GoProposal said: “Our mission from the start has been to help accounting businesses develop robust, profitable, and impactful practices. Because if they can do it for themselves, they can do it for their clients, and this starts with controlling the price and scope of the work. Sage shares our vision of supporting accountants with end-to-end practice management capability. I believe together we can become the driving force behind the backbone of the UK economy…. the accounting industry.”

GoProposal by Sage will be available to customers on a standalone basis and as a product within the Sage portfolio.

About Sage 

Sage is the global market leader for technology that provides small and medium businesses with the visibility, flexibility and efficiency to manage finances, operations and people. With our partners, Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support. Our years of experience mean that our colleagues and partners understand how to serve our customers and communities through the good, and more challenging times. We are here to help, with practical advice, solutions, expertise and insight. 

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