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Accountants and bookkeepers webinar hub

Hear from the experts about Sage products and industry insights through our live and on-demand webinars and product demonstrations.
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Product webinars and demos

New features, tips and tricks, apps, and product deep dives. Hear from your fellow accountants and bookkeepers, Sage experts, and our app partners on the small business products and solutions for your practice and your clients.

Select a product :

AutoEntry Sage Accounting (cloud)
Sage 50 (desktop) Sage Intelligence
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Topical webinars

Hear from your peers, industry experts, app partners, and thought leaders on non-product-related topics that will help you perform at your best and drive your business forward.

Select a topic :

Business improvement Compliance
Business resilience Migration : From Sage 50 to Accounting
Wellness Using automation

Additional learning opportunities

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COVID-19 Hub : Support for your business

Information and resources to help navigate the current COVID-19 situation. Also find support for enabling your remote working capabilities within your Sage solutions.
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Sage University

Specialized training and certifications for accountants and bookkeepers. Sage empowers you with tools to successfully and efficiently manage your firm’s growth and proactively deliver the insights and value your clients need from any location.
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Practice of Now

Get guidance about what the accounting firm of the future will look like by revealing insights from today’s accountant and bookkeeper communities.

Get practical advice to help manage your accounting firm or CPA business.

Read our articles, guides, expert tips, and more.

How to market your firm on a small budget

How to market your firm on a small budget

During tough times, one of the first things many firms do is trim their marketing budget. While marketing is certainly an easier place to cut costs than payroll, it can have long-lasting and even harmful effects. In fact, according to a study published in the International Journal of Research in Marketing, the companies that bounce [&hellip ;]

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5 things clients want from their accountant

5 things clients want from their accountant

Small businesses are usually very good at knowing who their customer base is and what they want. This knowledge is key to their success – learn what your customer wants and make sure you give it to them. Can accountants learn from this business philosophy ? It’s one thing to think you know what services your [&hellip ;]

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How to get better at selling your accounting services

How to get better at selling your accounting services

Selling doesn’t always come easily to accounting professionals, who may be more comfortable with the technical aspects of their work. But selling is a fact of life for any business, so it pays to explore techniques to make the process easier. If you have an effective sales strategy in place but your sales aren’t picking [&hellip ;]

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Collaborative Accounting - Free Guide

Collaborative Accounting - Free Guide

An accountant’s guide to converting traditional clients to modern accounting technologies We already know that a huge issue for businesses, especially smaller or newer ones, is the amount of administrative work. Often this takes them by surprise. From a one-man trader all the way through to businesses with many staff, there’s a natural feeling that [&hellip ;]

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AutoEntry: An Accountant's Case Study

AutoEntry : An Accountant's Case Study

How incorporating AutoEntry can help bookkeepers save time and money for their clients by cutting down on manual receipt and invoice entry

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Tax season Canada 2020: 6 ways to get your clients ready for tax Season

Tax season Canada 2020 : 6 ways to get your clients ready for tax Season

Getting clients ready for the Canadian tax season offers rewards that can last throughout the year. Here are five tips for accountants.

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How to introduce modern accounting to traditional clients

How to introduce modern accounting to traditional clients

While the perfect client does indeed exist, most accountants wisely anticipate some complications when serving the needs of any business. Whether that’s poor communication, or a general inability of the client to understand accounting principles, accountants are always prepared to share their wisdom. However, many accountants dread what we might call the traditional client. They [&hellip ;]

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Upskilling staff: 7 key areas for your practice’s employees to develop

Upskilling staff : 7 key areas for your practice’s employees to develop

By upskilling staff with crucial skills, accountancy and bookkeeping practices can gain a competitive advantage in a crowded marketplace.

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