search icon

Breakthrough finance

Tomorrow’s finance leader will be a visionary. 
Download the CFO 3.0 guide
CFO 3.0 header: illustration of woman sitting and looking through telescope

How CFO 3.0 is changing the game for the finance function

It's no longer enough to recognize the need for change. Today's finance leaders must drive change and transition from historian to visionary. This is what it means to become CFO 3.0.

Almost three-quarters of financial decision makers now have responsibility for driving digital transformation
CFO 3.0 statistics: graphic showing an annulus with text: 57%
More than half see digital-first skills as integral to the future of finance
CFO 3.0 statistics: graphic showing an annulus with text: 93%
Nearly all say that automation has positively improved productivity

CFO 1.0. The historian

You’re at the start of your digital journey, and looking backwards into the rear-view mirror.  

  • As a strong individual with high financial acumen, you’re a historian of past performance 
  • Your role reflects the traditional view of the finance professional as a historian of company financial data and past performance. 
  • Around three quarters (76%) of financial decision makers find thinking of new ways to help the business with financial matters as a challenging part of their job.

CFO 2.0. The real-time analyst

You have modern financial tools to automate your finance function. You’re able to help the business strategically. 

  • You use real-time data and dashboards to provide the support and analysis needed to help a business improve operational and management performance. 
  • You add the “why” to what happened, helping the organisation use data to gain strategic insights. 
  • Most financial decision makers (90%) have already begun automating processes to drive efficiencies.
""
""

CFO 3.0. The visionary

We’re entering a new era where artificial intelligence and machine learning brings us to a new phase of finance. 

  • You use data and emerging technology to create a vision of the future of the business, and may well be in the driving seat of transformation. 
  • Instead of simply using a rear-view mirror, you’re using data and predictive analytics to look ahead and plot a new direction.  
  • The vast majority of financial decision makers (91%) believe that AI will be a benefit to the workplace.

Welcome to the era of CFO 3.0

Our report CFO 3.0: Digital transformation beyond financial management, based on a survey of 500 Canadian senior in-house financial decision makers, provides unique insight into the evolution of the chief financial officer.  

Download this important research for original insight into the evolution of the CFO.

  • CFO 1.0: Why it’s up to finance to drive the digitalization of the finance function in a fast-changing world.
  • CFO 2.0: The evolution of finance, why you need to use automation tools for better productivity.
  • CFO 3.0: The path to ‘visionary.’ How artificial intelligence and machine learning allows you to predict the future.
Download the CFO 3.0 guide

Becoming CFO 3.0: Latest advice and insights

You don’t need to be a “techie” to use AI for your business

You don’t need to be a “techie” to use AI for your business

Heather Murray is here to demystify AI for all you non-techies and empower you to harness its potential in your businesses and daily life.

Read More
Read More
Markup Calculator (and how to calculate markup)

Markup Calculator (and how to calculate markup)

Markup is calculated by dividing the profit (selling price minus cost) by the cost price and then multiplying by 100, our markup calculator makes it easy for you

Read More
Read More
Black Friday: How technology can help retailers prepare

Black Friday: How technology can help retailers prepare

Black Friday is one of the year's biggest sales periods. Learn how to get your payments, technology, and stock management processes ready.

Read More
Read More
Cart abandonment: How to close crucial sales on Black Friday and Cyber Monday

Cart abandonment: How to close crucial sales on Black Friday and Cyber Monday

Discover how to reduce the chances of cart abandonment when your customers are shopping online and follow our five tips to help boost sales.

Read More
Read More
Black Friday: 9 top tips to help small businesses boost sales

Black Friday: 9 top tips to help small businesses boost sales

Discover nine essential tips to help your small business make the most of the Black Friday sales opportunity.

Read More
Read More
Unlocking the power of customer advocacy for consistent growth 

Unlocking the power of customer advocacy for consistent growth 

Learn how customer advocacy is your secret to unlocking growth for your business with this article outlining a real example.

Read More
Read More
What is financial reporting?

What is financial reporting?

Want to find out more about financial reporting? Get all the information you need in our handy guide.

Read More
Read More
The Practice of Now: How 1000 accountants and bookkeepers are going from good to great

The Practice of Now: How 1000 accountants and bookkeepers are going from good to great

The Practice of Now is an insights report that reveals how 1000 of today’s accountants and bookkeepers are navigating a changing world.

Read More
Read More

Give Feedback