search icon

Breakthrough finance

Tomorrow’s finance leader will be a visionary. 

How CFO 3.0 is changing the game for the finance function

It's no longer enough to recognize the need for change. Today's finance leaders must drive change and transition from historian to visionary. This is what it means to become CFO 3.0.

Almost three-quarters of financial decision makers now have responsibility for driving digital transformation
CFO 3.0 statistics: graphic showing an annulus with text: 57%
More than half see digital-first skills as integral to the future of finance
CFO 3.0 statistics: graphic showing an annulus with text: 93%
Nearly all say that automation has positively improved productivity

CFO 1.0. The historian

You’re at the start of your digital journey, and looking backwards into the rear-view mirror.  

  • As a strong individual with high financial acumen, you’re a historian of past performance 
  • Your role reflects the traditional view of the finance professional as a historian of company financial data and past performance. 
  • Around three quarters (76%) of financial decision makers find thinking of new ways to help the business with financial matters as a challenging part of their job.

CFO 2.0. The real-time analyst

You have modern financial tools to automate your finance function. You’re able to help the business strategically. 

  • You use real-time data and dashboards to provide the support and analysis needed to help a business improve operational and management performance. 
  • You add the “why” to what happened, helping the organisation use data to gain strategic insights. 
  • Most financial decision makers (90%) have already begun automating processes to drive efficiencies.
""
""

CFO 3.0. The visionary

We’re entering a new era where artificial intelligence and machine learning brings us to a new phase of finance. 

  • You use data and emerging technology to create a vision of the future of the business, and may well be in the driving seat of transformation. 
  • Instead of simply using a rear-view mirror, you’re using data and predictive analytics to look ahead and plot a new direction.  
  • The vast majority of financial decision makers (91%) believe that AI will be a benefit to the workplace.

Welcome to the era of CFO 3.0

Our report CFO 3.0: Digital transformation beyond financial management, based on a survey of 500 Canadian senior in-house financial decision makers, provides unique insight into the evolution of the chief financial officer.  

Download this important research for original insight into the evolution of the CFO.

  • CFO 1.0: Why it’s up to finance to drive the digitalization of the finance function in a fast-changing world.
  • CFO 2.0: The evolution of finance, why you need to use automation tools for better productivity.
  • CFO 3.0: The path to ‘visionary.’ How artificial intelligence and machine learning allows you to predict the future.
Download the CFO 3.0 guide
Digital Transformation Ebook - Canada cover

Becoming CFO 3.0: Latest advice and insights

Circle of Excellence Winner Q&A Christine Hontoy

Circle of Excellence Winner Q&A Christine Hontoy

Tell us about your career up until now, starting with why you chose this profession. I had finished my CEGEP, but I did not know which major field to study heading to university. So, I decided to stay an extra year in college and enrolled in various classes like politics, economy, art history and accounting, […]

Read More Read More
Circle of Excellence Winner Q&A - Emmanuel Lucas

Circle of Excellence Winner Q&A - Emmanuel Lucas

Tell us about your career up until now, starting with why you chose this profession. 1975, Paris: I started at a young age by doing petty cash accounting by making rolls of change. Already at five years old, my interest in balancing things was already present. Hence my future vocation as an accountant and, for […]

Read More Read More
Sage Circle of Excellence Winner Q&A - Jennifer Desiar

Sage Circle of Excellence Winner Q&A - Jennifer Desiar

Tell us about your career up until now, starting with why you chose this profession. I love Math, basic Math though lol! I am a graduate with a double major of BS Commerce in management and accounting in the Philippines. After graduating from college, I was employed as an accounting assistant. Life is hard in […]

Read More Read More
Sage Circle of Excellence Winner Q&A: Shelley Rudiger

Sage Circle of Excellence Winner Q&A: Shelley Rudiger

Tell us about your career up until now, starting with why you chose this profession. I have been so blessed to have chosen this career almost out of the gate, it has been 36 years and I have never looked back.  I truly think that this career chose me as I was attending an agricultural […]

Read More Read More
Sage Circle of Excellence Winner Q&A: Debrah Burleigh

Sage Circle of Excellence Winner Q&A: Debrah Burleigh

Tell us about your career up until now, starting with why you chose this profession. When I was a child, my dream was to be a veterinarian. I got a job doing bookkeeping to pay for college to be a vet. Sometimes you must forget what you’re supposed to be to uncover what you were […]

Read More Read More
Sage Circle of Excellence Winner Story: Clyde Harris

Sage Circle of Excellence Winner Story: Clyde Harris

When I was first tasked with interviewing accountants and bookkeepers in Canada as part of my role at Sage, I was forewarned that the Canadian stakeholders of this industry truly acted as a community. Whether it’s finding the right referral through a network to help a client in need, or to help colleagues navigate some […]

Read More Read More
Circle of Excellence Winner Q&A - Laurie Rauk

Circle of Excellence Winner Q&A - Laurie Rauk

Tell us about your career up until now, starting with why you chose this profession. I chose a career in accounting when, a few years out of university, I had an entry level office position that included general administration work as well as some basic bookkeeping. I really liked the accounting aspect so started taking […]

Read More Read More
Best practices for the virtual accountant

Best practices for the virtual accountant

The digital-accounting profession has evolved at a remarkable pace over the past few years, and especially in the last two years during the pandemic. This evolution has been driven by adoption of the cloud, which allows accountants to work more flexibly, remotely, and virtually. Virtual accounting is transforming the way that services are offered and […]

Read More Read More