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Become visionary. Become CFO 3.0

The finance function is evolving. Discover how trailblazing finance leaders are driving a digital-first agenda.
CFO 3.0 header: illustration of woman sitting and looking through telescope

Key report statistics

CFO 3.0 statistics: graphic showing an annulus with text: 70%
Over two-thirds of CFOs still make decisions based on gut feeling
CFO 3.0 statistics: graphic showing an annulus with text: 70%
70% of CFOs have full responsibility for digital transformation
CFO 3.0 statistics: graphic showing an annulus with text: 77%
77% of CFOs are unable to provide insights without financial management technology
CFO 1.0 -  the historian: animated illustration with an abacus and caculator

CFO 1.0. The historian

You’re at the start of your digital journey, and looking backwards into the rear-view mirror.  

  • As a strong individual with high financial acumen, you’re a historian of past performance 
  • Your role reflects the traditional view of the finance professional as a historian of company financial data and past performance. 
  • 51% of finance leaders say thinking of new ways to help the business with financial matters is the most challenging aspect of their job. 

CFO 2.0. The real-time analyst

You have modern financial tools to automate your finance function. You’re able to help the business strategically. 

  • You use real-time data and dashboards to provide the support and analysis needed to help a business improve operational and management performance. 
  • You add the “why” to what happened, helping the organisation use data to gain strategic insights. 
  • 77% of finance leaders will be unable to provide insights if they don’t invest in financial management technology. 
CFO 2.0 - the real-time analyst: animated illustration of bar and segment charts with lightbulb
CFO 3.0 - The visionary: animation illustration of a tablet with pie charts and dashboard graphics with force layout diagram

CFO 3.0. The visionary

We’re entering a new era where artificial intelligence and machine learning brings us to a new phase of finance. 

  • You use data and emerging technology to create a vision of the future of the business, and may well be in the driving seat of transformation. 
  • Instead of simply using a rear-view mirror, you’re using data and predictive analytics to look ahead and plot a new direction.  
  • 95% of finance leaders say their role has significantly changed over the last five years, with over two thirds of CFOs (70%) having full responsibility for digital transformation.

Take the CFO 3.0 challenge

Do you have what it takes to be a CFO 3.0? Take the CFO 3.0 challenge to reveal the key findings from our research and discover if you can truly call yourself a visionary.

Welcome to the era of CFO 3.0

Our report CFO 3.0: Digital transformation beyond financial managementbased on a survey of 500 UK financial decision makers, provides unique insight into the evolution of the chief financial officer.

Download this important research for original insight into the evolution of the CFO.

  • CFO 1.0: Why it’s up to finance to drive the digitalisation of the finance function in a fast-changing world.
  • CFO 2.0: The evolution of finance,why you need to use automation tools for better productivity.
  • CFO 3.0: The Path to ‘visionary.’ How artificial intelligence and machine learning allows you to predict the future.
Download the guide
CFO 3.0 - Digital transformation beyond financial management: e-book cover image. A  woman and a man in a office looking at a tablet screen

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