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Better decisions on and off the field

Data and insights drive everything we do at Sage – find out how it’s transforming sport for athletes, coaches, and fans. Want to see it in action? Win Autumn Nations Series tickets below.

Proud partners of

Win tickets to the Autumn Nations Series 2024

Enter our prize draw to win tickets to see some of the world's biggest teams face each other this autumn.

Game changing insights through innovative technology

We're proud to be the Official Insights Partner of the Six Nations and Autumn Nations. We’re revolutionising rugby with Smart Ball technology that captures performance data - enhancing the sport for players, coaches, and fans alike.

Sportable powered by Sage - bringing game changing AI insights to global sport

As well as working with them on the Smart Ball technology, we have partnered with Sportable, a global data collection and analytics platform, to help build a global network of sports data and insights. Built on AI technology, this will drive higher human performance and fan engagement.

Stories of inspiration through innovation

Explore stories on how to succeed, whether on the pitch or in business, using insight and innovation.

Guinness Women’s Six Nations legends discuss what leadership means to them

What makes a confident team?

Men’s & Women’s Guinness Six Nations Combined XV

The value of data and insights for match preparation

Guinness Six Nations Quiz 2023: Passing

Knocking Down Barriers: Overcoming Obstacles

How to make sure you and your team have an impact on the pitch

Getting to know Sam Warburton

Insightful Discussions presented by Sage - Mindset

Businesses all over the world trust Sage

40+ years experience

perfecting the tools that help businesses like yours succeed

40k+ business partners

allowing us to deliver exceptional customer support

2 million customers

use Sage software products in 26 countries

60+ awards

for customer support, software innovation, and more

Trusted and secure

Our global security compliance programs give you confidence that your data is protected from cyber attacks to the highest industry standards.

Partners

Our partner community plays a vital role providing solutions and services supporting our customers around the world to succeed.

24/7 support

Our UK based experts can help you with product support, online or on the phone

Sports Sponsorships powered by Sage

Find out more about Sage partnerships with leading bodies in sport.
Cricket

The Hundred

Sage is Official Insights Partner of The Hundred - a bold 100 ball cricket competition which sees world leading players compete for eighty city-based teams across England and Wales.

Baseball

Major League Baseball

Sage is an Official Partner of Major League Baseball - the most historic professional sports league in the United States, represented by 30 member clubs in the U.S. and Canada.
Rugby

Six Nations Rugby

We're proud to be the Official Insights Partner of Six Nations Rugby. Together, we drive innovation in rugby, through the power of data, both on and off the field.

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