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A new era of insight-powered sport

Imagine your favourite sports, fuelled by game-changing technology, insights, and decision making with a human touch. Sage is bringing this reality to life by forming partnerships with leading bodies in cricket, rugby, baseball and beyond.

Official Insights Partner of The Hundred

It’s time to bring game-changing data and insights to the world of cricket. We’re driving The Hundred’s big decisions as presenting partner for The Hundred Draft from 2023, as well as the branding of umpires and the Decision Review System (DRS).


The Hundred is a bold, 100-ball cricket competition that sees world-leading players competing for eight city-based teams across England and Wales, exciting cricket fans with a mix of high energy sporting action and epic entertainment.

The competition sees men’s and women’s squads playing side-by-side on the same stage, with equal prize money on offer, and aims to engage new audiences and put gender parity at its heart.

Six Nations Rugby

Passion, power, and insights – they’re not just for business. As the Official Insights Partner of Six Nations Rugby, we’re powering the innovative smart ball, driven by AI technology. Players, coaches, fans, and viewers at home will access real-time insights communicated by the smart ball’s sensors.

Our partnership with Six Nations Rugby spans the Autumn Nations Series, Guinness Six Nations and TikTok Women’s Six Nations.


Major League Baseball™

Sage is an Official Partner of Major League Baseball – bringing insight to fans of all teams, from pitching decisions to managerial interviews.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit

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