The Hundred is a bold, 100-ball cricket competition that sees world-leading players competing for eight city-based teams across England and Wales, exciting cricket fans with a mix of high energy sporting action and epic entertainment.
The competition sees men’s and women’s squads playing side-by-side on the same stage, with equal prize money on offer, and aims to engage new audiences and put gender parity at its heart.
Passion, power, and insights – they’re not just for business. As the Official Insights Partner of Six Nations Rugby, we’re powering the innovative smart ball, driven by AI technology. Players, coaches, fans, and viewers at home will access real-time insights communicated by the smart ball’s sensors.
Our partnership with Six Nations Rugby spans the Autumn Nations Series, Guinness Six Nations and TikTok Women’s Six Nations.
Coming in 2023.
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