We're proud to be the Official Accounting Software Partner of the English Football League. For over 40 years, Sage has supported small businesses across the UK. From that experience we have grown a unique understanding of the role of small businesses in their community. By partnering with EFL, Sage will promote and power more small businesses and the clubs they love.
Sage, supporting the businesses behind the badge.
Football isn’t just a game, it’s a community. The English Football League brings together 72 clubs, millions of fans and the places they call home. It’s a game powered by people, and we’re proud to be part of it.
Football clubs don’t just bring fans together, they power local economies. From the matchday cafés to the print shops and local suppliers behind the scenes, small businesses are the unsung heroes of matchday.
Already working with nearly half of EFL’s 72 clubs, Sage is now expanding its presence in football by offering direct support to the small businesses behind the badge.
When local businesses thrive, football wins. With the right tools to stay compliant, save time and grow, we’re helping the people behind the scenes do their best work and giving every team something to celebrate.
Gary Neville, Sage Brand Ambassador, businessman, broadcaster and former Manchester United and England star believes, “Football is more than what happens on the pitch, it’s a tradition rooted in local communities. The small businesses around every ground make matchdays what they are, from the cafés to the corner shops and coach companies.
I’ve seen it from my time as a player and now as an owner, just how vital these businesses are. I’m proud to join Sage in celebrating their contribution and helping them thrive.”
As part of the partnership, Sage is also enhancing the matchday experience. Starting this season, EFL competition broadcasts on Sky Sports, Sky Sports+ and ITV will feature new Sage-powered match graphics.
Find out more about our other partnerships.
