Imagine your favourite sports, fuelled by game-changing technology, insights, and decision making with a human touch. Sage is bringing this reality to life through partnerships with leading bodies in cricket, rugby, baseball and beyond.
The Hundred is a bold, 100-ball cricket competition which aims to engage new audiences and put gender parity at its heart. As the Official Insights Partner of The Hundred we are bringing game-changing data and insights to the world of cricket.
We’re driving The Hundred’s big decisions by powering the Decision Review System (DRS), branding the umpires as well as bringing the Win predictor to all eight venues across the tournament.
Passion, power, and insights – they’re not just for business. As the Official Insights Partner of Six Nations Rugby, we’re powering the innovative smart ball, driven by AI technology. Players, coaches, fans, and viewers at home will access real-time insights communicated by the smart ball’s sensors.
Our partnership with Six Nations Rugby spans the Autumn Nations Series, Guinness Men’s Six Nations, Guinness Women’s Six Nations and the Summer Nations Series.
Sage is the Official Financial Software Partner of LPGA—the world's leading professional golf organisation for women.
A partnership that brings unique insights and perspectives for those who are knocking down barriers—spotlighting how they are not just athletes performing at the top level, but decision-makers in their own careers.
Sage is the Official Finance Software Partner of Major League Baseball - powering peak performance and bringing insights to fans around the league. Our partnership celebrates the champion mindset, the game-changing decisions, and the ambition to raise the game.
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