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A new era of insight-powered sport

Imagine your favourite sports, fuelled by game-changing technology, insights, and decision making with a human touch. Sage is bringing this reality to life through partnerships with leading bodies in cricket, rugby, baseball and beyond.

The Hundred

The Hundred is a bold, 100-ball cricket competition which aims to engage new audiences and put gender parity at its heart. As the Official Insights Partner of The Hundred we are bringing game-changing data and insights to the world of cricket. 

We’re driving The Hundred’s big decisions as presenting partner of The Hundred Draft, as well as bringing the Win predictor to all eight venues across the tournament and branding the umpires and Decision Review System (DRS).


Six Nations Rugby

Passion, power, and insights – they’re not just for business. As the Official Insights Partner of Six Nations Rugby, we’re powering the innovative smart ball, driven by AI technology. Players, coaches, fans, and viewers at home will access real-time insights communicated by the smart ball’s sensors.

Our partnership with Six Nations Rugby spans the Autumn Nations Series, Guinness Six Nations, TikTok Women’s Six Nations and the Summer Nations Series.

Major League Baseball™

Sage is an Official Partner of Major League Baseball – bringing insights to fans around the league, from Pitching Decisions to Manager Interviews.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit

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