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A game-changing partnership

Insights. Teamwork. Heart. They’re all key to success in rugby and in business. We have teamed up with the Guinness Six Nations, TikTok Women’s Six Nations, and the Autumn Nations Series, providing powerful data behind the AI-enabled smart ball.

Sage and Six Nations: An insightful partnership

Sage will support insights and decision-making across all Six Nations competitions, bringing fans closer to the action with new in-game insights through the innovative smart ball, sponsorship of additional stats, as well as branding the Television Match Official (TMO). 

The smart ball powered by Sage

The smart ball powered by Sage, measures information on speed, distance, and time. It provides real-time insights to players, coaches, fans and even viewers at home. The technology within the smart ball communicates with sensors around the stadium up to 20 times per second. Just as in business, Sage is providing powerful insights to help every succeed to their potential.

Proud partner to Six Nations Rugby

As Official Insight Partners to Six Nations Rugby, we proudly partner with the below tournaments.

Autumn Nations Series

Five rounds of rugby fixtures sees the best of the Northern and Southern Hemispheres coming together to reignite rugby rivalries for truly unmissable experiences.

Guinness Six Nations

The oldest international rugby tournament in the world. England, France, Ireland, Italy, Scotland, and Wales compete to become Europe’s top international men’s team.

TikTok Women’s Six Nations

England, France, Ireland, Italy, Scotland, and Wales compete to become Europe’s top international women’s team.

Summer Nations Series

The northern and southern hemisphere teams go to battle over a five-week period of mouth-watering rugby action before the teams head to France in their bid for World Cup glory.

It's game time for members and partners

Our partnership with Six Nations Rugby will also enable Sage to reward Sage members and partners with access to tickets and experiences at the rugby.

Sage Sponsorships

Find out more about our other partnerships

The Hundred


Sage is Official Insights Partner of The Hundred - a bold 100 ball cricket competition which sees world leading players compete for eighty city-based teams across England and Wales.

Major League Baseball


Sage is an Official Partner of Major League Baseball - the most historic professional sports league in the United States, represented by 30 member clubs in the U.S. and Canada.

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