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Sage and The Hundred, working together

The Hundred launched last summer to packed crowds across England and Wales, exciting cricket fans both new and old with an innovative mix of high energy sporting action and epic entertainment.  

The competition sees men and women playing side-by-side on the same stage, with equal prize money on offer.

Sage will support decision-making during The Hundred, both as presenting partner for The Hundred Draft from 2023, as well as the branding of umpires and the Decision Review System (DRS)

Human insights and decision making

Our partnership with The Hundred benefits our customers, colleagues, and partners with experiences and content that brings insight and decision making to life, with a human touch.

Chance to Shine

Supporting the Sage strategy for Sustainability and Society, Sage Foundation is also partnering with Chance to Shine, a national charity that aims to give all children the opportunity to play, learn, and develop through cricket. Additionally, the partnership will see Sage Foundation support Chance to Shine Street, a cricket project and primary school programme available in eight locations near to The Hundred venues, as well as within its hometown of Newcastle. 

This will give local children in underrepresented groups the opportunity to play cricket at school while also offering them a safe place to continue playing coached cricket all year round. This is proven to support their physical, mental, and social wellbeing, as well as their personal development.

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