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Sage investor relations | About us

Who we are

Sage is the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs). Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights.
Sage at a glance

Our purpose and strategy

Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses served by us, our partners and accountants.

Purpose

To Knock Down Barriers so that everyone can thrive.

Ambition

To be the trusted network for small and mid-sized businesses - an integrated experience of digital and human connections.

Strategic priorities

We have five strategic priorities, which underpin our purpose and enable us to achieve our ambition.

Scale Sage Intacct

Expand medium beyond financials

Build the small business engine

Scale the network

Learn and disrupt

Stakeholders

We have promises for each of our stakeholder groups. 

Customers

We build every experience with human insight and ingenuity.

Colleagues

We are committed to people, driven by innovation, energising everyone to make a difference.

Society

We tackle digital inequality, economic inequality and the climate crisis, using our time, technology and experience.

Shareholders

We target sustainable growth in shareholder value.

Our values

At Sage we do the right thing and deliver on our promises. We value being Human and Bold, creating Trust, and Simplifying for customers, colleagues, society and shareholders.  

  • Being Human through empathy, care and strong connections.
  • Being Bold by being courageous, curious, ambitious and creative.
  • Creating Trust by delivering our promises.
  • Simplifying, by stripping away complexity.

An audience of business leaders at a live event

Sustainability

We aim to lead, not only through our customer solutions but also in effecting positive change more broadly.  Wherever we can, we strive to use our resources, relationships and influence to create better outcomes for our people, our communities, and the environment.
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Governance

At Sage, we are committed to the highest standards of corporate governance - we see our policies, processes and people as the foundations for long-term, sustainable success.
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Explore further

Investor centre

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Annual report

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Financial information

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