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Sage investor relations | About us | Sage at a glance

Sage at a glance

Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and medium-sized businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights.

Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.

Investment highlights

Sage has a large and growing total addressable market in excess of around £35bn. The following financial highlights underpin our investment case (all figures from Sage’s full year 2024 results).
High quality recurring revenue
11% growth in annualised recurring revenue (ARR) to £2.3bn, with 97% recurring revenue.
Strong free cashflows
Free cash flow of £524m in FY24, and underlying cash conversion of 123%.
Investing to drive growth
Underlying operating margin increasing to 22.7%, driven by operating efficiencies as we scale the Group.
Robust financial position
1.2x net debt to EBITDA, with cash and available liquidity of £1.1bn.
Shareholder returns
Dividend of 20.45p per share, in line with progressive dividend policy. Announced a share buyback programme of up to £400m, to be executed in FY25.
Favourable sustainability credentials
Sage has an “AAA” rating from MSCI and an “A-” from CDP. Our Net Zero 2040 target was approved by the SBTi. 

Global reach, local focus

Sage is a globally diversified business with operations across three core regions: North America; the UK, Ireland, Africa and APAC (UKIA); and Europe. We have a strong digital and direct sales presence, further enhanced by a global network of partners, including:

  • Tens of thousands of accountants who advise on and sell Sage solutions
  • Thousands of value-added resellers who sell and implement Sage solutions
  • Hundreds of ISVs and app developers who add further functionality and vertical customisation to Sage solutions
  • Dozens of strategic alliances
2024 revenue by region segment chart: 45% for North America

North America

45% of underlying revenue

USA and Canada

2024 revenue by region segment chart: 29% for UKIA

UKIA

29% of underlying revenue

UK, Ireland and Africa

2024 revenue by region segment chart: 26% for Europe

Europe

26% of underlying revenue

France, Iberia, and Central Europe

Solutions and services to help businesses thrive

Sage Business Cloud is a portfolio of unified cloud native and cloud connected solutions for small and medium-sized businesses, enabling customers to be more productive, resilient and flexible. Sage is innovating to enrich these solutions, providing a digital environment of applications and services that make it easier for customers to connect, collaborate and do business.

  Cloud connected solutions
Cloud native solutions
Medium businesses
Sage 200cloud
Sage X3
Sage Intacct
Sage People

Small businesses
 Sage 50cloud
Sage 50 Payroll

Sage Accounting
Sage Payroll
Sage HR
Sage Active

  Cloud connected solutions combine the power and productivity of the desktop with the freedom and security of the cloud. Cloud native solutions offer anytime, anywhere availability, automatic updates, and full access to a wide ecosystem of partner ISVs in a hosted environment.

Explore further

Investor centre

Annual report

Financial information

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