Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses served by us, our partners and accountants.
To serve this purpose and achieve our ambition, we focus on the three strategic priorities below that will help Sage create value for customers, partners, colleagues, society and shareholders.
Connecting SMBs through our trusted and thriving network
The Sage Platform is the foundation for our trusted and thriving network for small and mid-sized businesses, connecting our apps, APIs, developer tools and infrastructure into a unified experience. The platform simplifies and streamlines work, integrating third-party solutions such as payments together with Sage’s own capabilities across areas such as Accounts Payable (AP) automation, Accounts Receivable (AR) automation and expense management, to address key customer challenges around cash flow, compliance and workflow automation. It also powers embedded services, extending Sage’s core capabilities into external platforms through banking, lending and fintech partners, unlocking new monetisation models and partner routes to market. Every connection, transaction and data point makes the system smarter, creating network effects that scale AI innovation consistently across all Sage products and workflows.
Winning new customers and delighting our existing ones
Ensuring Sage maximises its market opportunity and continues to deliver strong growth is fundamental to our strategy. Our overarching aim is to expand revenues across all products and services, throughout our geographical end markets. Key initiatives include scaling Sage Intacct in North America and UKIA, establishing Sage Intacct and Sage Active in Europe, growing our small business solutions (particularly through accountants) and accelerating growth through targeted cross-sell and upsell to existing customers. A key feature of our growth strategy is the shift towards selling more integrated suite propositions, simplifying the customer experience and increasing overall lifetime value. We’re also advancing our vertical strategy, tailoring solutions to industry-specific needs across both the medium and small business segments, powered by the Sage Platform and supported by ecosystem partners.
Delivering productivity and insights driven by AI
AI is reshaping how businesses operate, and we are transforming SMB workflows with practical, accessible AI-powered solutions built for real-world needs. Through Sage Copilot, customers are using generative AI to discover insights and analyse financial information, speeding up processes such as the month-end close and improving confidence in financial data. We are also rapidly growing our portfolio of AI agents, each one purpose-built for a specific domain and process. This expanding network tackles specialised tasks, operating autonomously for our customers. Internally, we’re adopting a strategic approach to AI across the organisation that empowers colleagues and drives transformation.
