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Sage investor relations | About us | Strategic priorities

Strategic priorities

Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses served by us, our partners and accountants.

To serve this purpose and achieve our ambition, we focus on the five strategic priorities below that will help Sage create value for customers, colleagues, society and shareholders.

Accelerate the expansion of Sage Intacct in existing and new markets

Scale Sage Intacct

Sage Intacct forms the heart of our cloud native financial management proposition for medium-sized businesses, in a fast-growing market driven by rapid digital transformation. We will continue to grow Sage Intacct’s customer base and addressable market, deepening its capabilities in existing verticals, driving expansion into new verticals—both directly and with partners—and accelerating international growth.

Broaden Sage’s value proposition for mid-sized businesses

Expand medium beyond financials

Sage has a well-established position providing financial management solutions to medium-sized businesses around the world. We see a compelling opportunity to expand into adjacent areas, in line with the enlarged remit of today’s CFO, and deliver benefits to customers beyond core accounting. Through a combination of organic and inorganic development, Sage will continue to broaden its value proposition for mid-sized businesses to support their digital transformation.

Build a scalable digital ‘engine’ to acquire and serve small business customers

Build the small business engine

Sage has invested significantly in building out our small business suite, delivering a differentiated experience for both end users and accountants. We will continue to enhance the customer experience and focus our efforts on investment in digital marketing capabilities. This will allow Sage to deploy its scalable growth ‘engine’ in other geographies to leverage economies of scale and best practice.

Increase participation in Sage’s network and accelerate the network effect

Scale the network

Sage is focused not only on developing solutions for specific business needs and integrating those solutions to provide a unified digital experience, but also on creating a digital network of connections between businesses and their customers, suppliers, employees and regulatory bodies. Our priority is to enable and encourage participation in the digital network, migrating customers to Sage Business Cloud so they can enjoy an expanding number of cloud-based digital services, delivered either by Sage or through our ISV ecosystem.

Build innovative solutions underpinned by a culture of continuous learning and disruption


Innovation is key to the long-term success of Sage. By providing the opportunity to create actionable insights through data, the Sage Digital Network is a key enabler of innovation. Sage will continue to invest in the technology and capabilities that underpin it. As we continuously improve our innovation capability and culture—complementing these with partnerships, investments and acquisitions—we can use early learnings from disruptive trends to help inform our investment choices.

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