Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses served by us, our partners and accountants.
To serve this purpose and achieve our ambition, we focus on the three strategic priorities below that will help Sage create value for customers, colleagues, society and shareholders.
Connecting SMBs through our trusted and thriving network
Sage Network is our platform of cloud products and services that digitally transform customer workflows across their business ecosystems. The platform connects Sage’s products, customers, and their associated data flows, enabling digital capabilities such as bank reconciliations, tax submissions, and invoicing. These services streamline our customers’ business interactions and save them time. The scale and reach of the network create a powerful innovation platform for Sage and form an attractive market for third-party software developers, who provide additional features to enrich the Sage customer experience. We have made good progress in building the network to date, and our focus now is to drive the further development and adoption of network services across the Sage Business Cloud portfolio, enhancing benefits to customers and driving network scale effects for Sage.
Winning new customers and delighting our existing ones
Ensuring Sage maximises its market opportunity and continues to grow is fundamental to our strategy. Our overarching aim is to expand revenues across all products and services, throughout our geographical end markets. Within this, we are focused on several key objectives in order to drive the strongest possible outcomes. These objectives include further scaling Sage Intacct in North America and UKIA, growing our small business solutions (particularly through accountants), establishing Sage Intacct and Sage Active in Europe (where cloud adoption is lower than the US and UK), and driving the “in-life” growth of existing customers through focused cross-sell and upsell. Delivering a customer-centric experience, including simpler, more integrated propositions (suites) with tiered pricing, is a key feature of our growth strategy.
Delivering productivity and insights driven by AI
Advances in AI technology, including the development of generative AI, have provided an opportunity for Sage to significantly enhance the value delivered to customers. Sage Copilot is our new, generative AI-powered productivity assistant that streamlines routine tasks, provides strategic insights and enhances customer decision making. Features such as automated invoice management, payment reminders, insight generation and recommendations are helping customers get paid faster and be more productive. By driving the adoption of Sage Copilot and other AI-powered solutions, we can enable our customers to save time, make better business decisions, and elevate their work. Continued investment in AI will help us to differentiate our products and transform the customer experience.
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