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Sage investor relations | About us | Strategic priorities

Strategic priorities

Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses served by us, our partners and accountants.

To serve this purpose and achieve our ambition, we focus on the five strategic priorities below that will help Sage create value for customers, colleagues, society and shareholders.

Accelerate the expansion of Sage Intacct in existing and new markets

Scale Sage Intacct

Sage Intacct forms the heart of our cloud native financial management proposition for mid-sized businesses, in a fast growing market driven by rapid digital transformation. We will continue to grow Sage Intacct’s customer base and addressable market, deepening its capabilities in existing verticals, driving expansion into new verticals, and accelerating international growth.

Broaden Sage’s value proposition for mid-sized businesses

Expand medium beyond financials

Sage’s well-established position in providing financial management solutions to mid-sized businesses around the world creates a compelling opportunity to expand into adjacent areas. Through a combination of organic and inorganic development, Sage will continue to broaden its value proposition for mid-sized businesses to support their digital transformation, by automating manual processes and by delivering integrated solutions that connect and deliver insight.

Build a scalable digital ‘engine’ to acquire and serve small business customers

Build the small business engine

Sage has made significant progress in the small business market in the UK by offering an integrated suite of cloud native solutions, including Sage Accounting, Sage Payroll, Sage HR and AutoEntry. By investing in customer experience and digital marketing capabilities, Sage has created a scalable growth ‘engine’ that can be deployed in other geographies to leverage economies of scale and best practice. To complement this approach, Sage is also focused on supporting and building advocacy with accountants.

Increase participation in Sage’s network and accelerate the network effect

Scale the network

Sage is focused not only on developing solutions for specific business needs but also on integrating those solutions to provide a unified digital experience, and on creating a digital network of connections between businesses and their customers, suppliers, employees and regulatory bodies. Our priority is to enable and encourage participation in the digital network. More digital network participants contributing more data will power the insight we need to build more innovative customer experiences.

Build innovative solutions underpinned by a culture of continuous learning and disruption


Innovation is key to the long-term success of Sage. By providing the opportunity to create actionable insights through data, the Sage Business Cloud digital network is a key enabler of innovation – and Sage will continue to invest in the technology and capabilities that underpin it. Continuously improving Sage’s innovation capability and culture is key, and complementing this with partnerships, investments and acquisitions, in order to share in early learnings from disruptive trends, and to inform subsequent investment choices.

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