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Sage appoints Cath Keers as Chief Marketing Officer

Sage today announced the appointment of Cath Keers as Chief Marketing Officer (CMO).

London – 30 June 2020: Sage, a market leader in cloud business management solutions, today announced the appointment of Cath Keers as Chief Marketing Officer (CMO). Cath will report to CEO Steve Hare as part of his Executive Committee, overseeing all marketing disciplines to drive customer success and business growth.

Cath brings significant experience as a global marketing leader and a deep understanding of technology subscription businesses and customer centricity, having previously held several senior executive roles at BT Group, O2, and as Chairman of Tesco Mobile.  

Cath’s non-executive experience includes advisory roles at TalkTalk, Bupa, Funding Circle Holdings plc and smaller companies including Ustwo and Trusted House Sitters, furthering her in-depth experience of the small business market.

She has also served as a non-executive director on the Sage Board since 2017. She will commence her role on the 8th September, but will step down from the Board with immediate effect.   

As CMO, Cath will be responsible for the global strategy and governance across all of Sage’s marketing, including brand, communications, events, digital channels, and marketing operations. She will drive consistency, alignment and develop marketing talent across all of Sage’s markets to further improve our customer experience. 

Steve Hare, Chief Executive Officer, said: 

“Cath brings extensive executive experience of the small business market and customer-centric marketing. She shares our passion for helping our customers succeed, and finding new ways to solve their pain points, as demonstrated through both her non-executive work with start-ups and her time on Sage’s Board. This, combined with our shared belief in our vision of becoming a great SaaS company for customers and colleagues alike, makes her a great addition to the Executive Committee.”

Cath Keers said: 

“As businesses navigate these uncertain times and adapt to the new context, there is no better time to join a company like Sage which shares my passion for supporting small and medium businesses and delivering the best results for customers. I look forward to overseeing Sage’s brand and customer marketing as we continue to evolve the business, building on strong relationships with customers as we support them for the journey ahead.”  


The Sage Group plc.

+44(0) 191 294 3457

Rebecca Potgieter, Media


FTI Consulting 

+44(0) 20 3727 1000

Charles Palmer

Dwight Burden


About Sage

Sage is a global market leader for technology that provides small and medium businesses with the visibility, flexibility and efficiency to manage finances, operations and people. With our partners, Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support. Our years of experience mean that our colleagues and partners understand how to serve our customers and communities through the good, and more challenging times. We are here to help, with practical advice, solutions, expertise and insight.