search icon
Back to Press Releases

Sage launches new Marketplace platform to help businesses customise their Sage Business Cloud experience

Sage Business Cloud Marketplace enables App developers to showcase solutions to millions of Sage customers, helping them to perform at their best.

London, UK, 6 February 2020 - Sage (FTSE: SGE), the leader in cloud business management solutions, today announced a new Sage Marketplace where a curated selection of Independent Software Vendors (ISVs) can showcase popular Apps that link to Sage Business Cloud solutions. This means that customers can enhance their Sage Business Cloud solutions with bespoke industry and vertical applications.

Delivered on the AppDirect platform, the Sage Marketplace gives more than two million Sage customers access to hundreds of trusted apps, all tested and verified by Sage. All Marketplace apps can be reviewed and rated by users, enabling customers to compare solutions, and make the right choice for their business.

"In our survey studies, SMBs consistently cite application selection and integration as their top technology challenges. Most lack the time, expertise and money to solve this problem on their own. Sage validates and certifies application partner integrations, making it easier and more efficient for their customers to connect multiple solutions to run their business. As a result, the new Sage Marketplace makes it simpler for customers to discover, buy and use the right application, said Laurie McCabe, co-founder at SMB Group.

As part of Sage’s SaaS strategy, the Marketplace continues to drive value to Sage customers through new and innovative solutions. It further broadens the scope of Sage Business Cloud with connected apps that provide bespoke cloud-based solutions across people, payments and payroll.

Sabby Gill, MD, UKI at Sage said, “As a great SaaS company, we are there to help our customers succeed as they grow and evolve.  The Sage Business Cloud Marketplace helps our customers to access to the whole Sage ecosystem, giving them easy access to additional tools and functionality, ultimately helping to improve productivity and efficiency."

The Sage Marketplace is a strategic toolkit for Sage accountants and VAR partners looking to advise customers on how to increase their business performance. The new platform will provide easy online ordering, customer and user management and access to sales information, all in one place.

Partners will experience the value of the Sage Marketplace as they see an increase in retention and revenue opportunities with trusted and integrated apps.

Sinead McHale, CEO of Satago, Sage ISV said, “We are delighted to partner with Sage for the launch of the ISV marketplace as our end-to-end cashflow management solution truly compliments Sage’s offering. In one simple integration we give SMEs the ability to understand their customers, automate credit control, manage cashflow within their business and access to financing should they need it. Partnering with Sage adds to our credibility and opens up access to an ecosystem that will help grow our business.”

The selection of apps available on the Marketplace is highly curated. Once on the portal, Sage’s App developers can promote their solutions and drive higher sales volumes through improved market visibility. They are also able to make the most of the self-serve capabilities on an easy-to-use platform to create and keep their app profiles up to date. From that, they can enjoy accurate, real-time reporting to see how their solution is performing – building real value for Sage, it’s partners and customers.

Dewey Forrester, EVP, Partners, Accountants and Alliances at Sage, says, “The launch of our new Sage Marketplace offers a fully featured app platform, enabling a seamless end-to-end journey  for Sage’s App developers from onboarding, to discovery, to purchase. They  can create an account, add their application and promote it to over two million Sage customers around the world, creating value-add by simplifying their businesses as they grow. Through strong partnerships, we are proud to provide our customers the tools they need to thrive.” 


About Sage

Sage (FTSE: SGE) is a global market leader for technology that helps small and medium businesses perform at their best. Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support, with our partners, to manage finances, operations, and people. We believe in doing everything we can to help people be the best they can be, so the combined efforts of 13,000 Sage colleagues working with businesses and communities make a real difference to the world. Sage. Perform at your Best.