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sage bolsters commitment to partners and alliances

Sage bolsters commitment to Partners, Accountants & Alliances as Jennifer Warawa appointed to new global leadership role

New leaders for North America and the UK & Ireland also confirmed

Thursday 1st June 2017

Sage has appointed Jennifer Warawa as the EVP of Partners, Accountants, and Alliances, reporting to President Blair Crump. Warawa is a ten-year veteran of Sage and an accountant by trade. In her new role, she will take responsibility for leading the tech company’s network of partners and accountants as they grow their businesses with Sage, as well as leading on crucial technology alliances with partners like Microsoft and Salesforce.

Warawa was previously the head of Product Marketing at Sage, where she was responsible for leading Sage’s portfolio of accounting products, including the market launches of Sage’s suite of core cloud accounting technology. Warawa joined Sage in 2008 to run the accountant business in Canada, before being promoted to various leadership roles in accounting products, partners and marketing, and product marketing.

Following the appointment, Nick Goode, currently EVP for product management will oversee a merged Product Marketing and Product Management organisation, and take the role of EVP Product.

Blair Crump, President, Sage commented: ‘We have an impressive portfolio of new and improved products to help all of our partners win, and there is no-one more recognised or knowledgeable as an expert in our partner community than Jennifer. She will be responsible for combining her deep product knowledge, her past experience of being a partner to Sage and her fantastic relationships around the world to help our partners go further and grow faster.’

Additionally, Sage also confirmed new leadership for two of its largest markets. Alan Laing, who preceded Warawa in her new role, will take the role of Managing Director for the UK & Ireland market where Sage is headquartered as the UK’s biggest tech company. And Nancy Harris, who had previously led Sage’s Canadian business will now head up the whole of the North America business as Managing Director.

Crump added: ‘We are proud to be the UK’s biggest tech company and Alan’s appointment reflects exactly what the business needs now – deep understanding of every customer – from entrepreneur to midmarket to enterprise. His incredible experience is an asset to our home market.’

‘And in North America, our largest market, Nancy will give partners, customers, and investors alike the reassurance that we are ready to build on major investments, like the recent Sage Summits. These new appointments set the direction for our business and should send a clear message that we are accelerating our momentum in creating and marketing world class technology.’


About Sage 
Sage is the market and technology leader for integrated accounting, payroll and payment systems, supporting the ambition of entrepreneurs and business builders. Today, business builders measure success in strong relationships, partnerships, and communities. It‘s why Sage helps drive today’s business builders with the most intelligent and flexible cloud-enabled software, support and advice to manage everything from money to people. Daily, more than 13,000 Sage colleagues in 23 countries work with a thriving global community of over 3 million entrepreneurs, business owners, tradespeople, accountants, partners and developers to champion the success of business builders everywhere. And as a FTSE 100 business, we are passionate about doing business the right way, supporting our local communities through the Sage Foundation. 

Sage – the market and technology leader for integrated accounting, payroll and payment systems, powered by the cloud and supporting the ambition of the world’s entrepreneurs and business builders. Because when business builders do well, we all do.

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