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Sage Wins Two Frost & Sullivan Asia Pacific Awards For Accelerating Business Financial Efficacy

Recognised For Digitalisation Push in Malaysia’s Financial and Business Landscape, Sage Wins the Malaysia Financial Accounting Software Vendor & ERP Software Vendor of the Year 2020 awards

Kuala Lumpur, October 9th 2020 – Sage, the market leader in cloud business management solutions has been recognised as the 2020 Malaysia Financial Accounting Software Vendor and 2020 Malaysia ERP Software Vendor of the Year by global research and consulting firm, Frost and Sullivan. This is the third consecutive year Sage has been recognised by Frost & Sullivan for its best-in-class software and contribution to industry best practices. 

A push for digital adoption across businesses has never been more crucial with the Malaysia Government’s short term economic recovery plan (PENJANA) allocating more than RM 700 million for SMEs (Small Medium Enterprises) and MTCs(Mid-Tier Companies) to adopt digital transformation, in a bid to help local businesses through the COVID-19 downturn. 

“It’s been an extremely challenging year. The pandemic has disrupted businesses globally and equally has accelerated the adoption of digital tools.  

“As organisations everywhere adjust to this ‘next normal’, business recovery and re-innovation globally will depend on their ability to increase productivity and stay agile, to stay alert to new opportunities and to adapt to them. For that, digital tools will be essential,” said Arlene Wherrett, Vice President & Managing Director, Sage Asia. 

She continued, “Receiving a Frost & Sullivan award for both the Financial Accounting Software and ERP Software Vendor of the Year attests to the value Sage brings to customers and partners.”

Arlene Wherrett,
Vice President & Managing Director, Sage Asia

In Malaysia, Sage has helped over 500,000 SMEs with their business processes over the last 20 years. An estimated 2.5 million payslips in Malaysia are processed utilising Sage Payroll and Sage EasyPay every month. Its accounting software is taught in many universities, with over 180,000 students having earned Sage UBS Accounting, Inventory and Payroll certification.

“Sage has demonstrated a robust Malaysia focus in its product line through localisation and customer value enhancement initiatives, augmented with partner enablement practices. This has enabled Sage to create a strategic advantage and achieve significant success in the Malaysian market.” said Nishchal Khorana, Senior Director, ICT Practice, Frost & Sullivan in reference to Sage’s win for the Malaysia ERP Vendor of the Year Award.

Siddesh K. Hule, Research Analyst, ICT Practice, Frost & Sullivan said, “In aligning to the unique requirements of customers, Sage offers comprehensive financial accounting products on both on-premise and cloud deployment models. 

“Through its focus on customer services, the financial accounting software vendor continues to strengthen its ecosystem and partner-centric strategy, accelerating its reach and growth into the Malaysian market.”

A market and technology leader in the field of accounting, payroll and ERP systems, Sage is compliant and present in 24 countries across six continents and serves 6.1 million customers.

The UK headquartered firm, with over twenty years of Malaysian presence, was first awarded the Frost & Sullivan APAC Accounting Software On Cloud Provider of the Year in 2018, and subsequently, the Malaysia Financial Accounting Software Vendor of the Year 2019 Award.

About Sage

Sage is the global market leader for technology that provides small and medium businesses with the visibility, flexibility and efficiency to manage finances, operations and people. With our partners, Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support. Our years of experience mean that our colleagues and partners understand how to serve our customers and communities through the good, and more challenging times. We are here to help, with practical advice, solutions, expertise and insight.


Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community.