LONDON, 28th January 2022 – Sage (FTSE: SGE), the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), today announced it has promoted chief product officer (CPrO) Walid Abu-Hadba to its Executive Committee (ExCo). Walid’s promotion puts Sage’s product strategy, along with its technology vision, at the heart of strategic customer thinking and decision making. Together they boost Sage’s ambition to become the trusted network for small and mid-sized businesses through the Digital Network.
Sage CEO, Steve Hare, commented:
“Walid’s appointment to the Executive Committee ensures we continue to scale the network around the world - connecting, removing friction and delivering insights. By enhancing digital services across our products, we will enable our customers to capture real-world benefits, knocking down the barriers that stand in their way.”
Walid joined Sage in May 2021, having previously spent 20 years at Microsoft, where he was corporate vice president responsible for the developer and platform evangelism group, before joining ANSYS INC as chief product officer. Most recently he was senior vice president, Oracle Developer Tools. He also holds several senior board advisor roles in the technology sector and patents in the field of AI. He brings extensive industry experience and leadership skills and is passionate about driving strategy and building a culture that delivers tangible, customer-centric solutions.
Walid’s appointment follows Sage’s acquisition of Brightpearl, a cloud-native multichannel retail management system for retailers and wholesalers, underlining its ongoing commitment to adapt to customer needs by acquisition and ongoing innovation.
About Sage
Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.