London, 14 February 2023 – Sage – the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs) – today announces the appointment of Eduardo Rosini as its new executive vice president of partners and alliances. As Sage bolsters its indirect business, this role sees Rosini take on responsibility for driving global partner strategy, supporting Sage’s ecosystem of resellers, ISVs, developers and strategic alliances to drive mutual growth.
Rosini brings more than 25 years’ experience in global sales, marketing and business development to this role. Prior to joining Sage, he was vice president, mid-market and corporate sales at Intuit, with responsibility for leading a sales business by meeting the evolving needs of SMB customers. He was previously chief revenue officer at Turi, a machine learning start-up acquired by Apple, and he also held several SMB and partner ecosystem leadership roles during his tenure at Microsoft.
Aziz Benmalek, President, Sage North America, says : “Our partners are critical to our success. Together we have enormous potential to build on our momentum, helping our joint customers to save time, improve productivity and build resilience – helping business flow. Eduardo joins us with significant leadership experience in various large organisations and across multiple regions. Through his leadership, Sage is well-positioned to continue to build on the success of our indirect business, as we continue to help more SMBs across the world benefit from the latest technology.”
Eduardo Rosini, EVP, Partners and Alliances at Sage, comments : “It’s an exciting time to be joining Sage. I’m looking forward to working with our powerful ecosystem of partners and together supporting more customers, expanding and growing our businesses as a result.”
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Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and medium-sized businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.