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The Human Firm by Will Farnell

Join the human revolution

In this book published by Sage, Will Farnell takes you through his journey of building a digital, scalable, human firm. Revolutionize how your practice operates and build deeper client relationships.

Book synopsis

The Human Firm

Technology enables accountants to foster deep and meaningful relationships with clients. However, technology is only useful if it is leveraged to form profound relationships and prioritizes authentic connections.

In "The Human Firm," Will Farnell shares his firm's journey from Digital to Human, highlighting the urgency of embracing this approach to provide authentic value and guard against automation, while also being actively mindful of generational shifts in both the workplace and across the client landscape.

From defining your purpose to dissecting every customer touchpoint, Farnell demonstrates that accounting isn’t about spreadsheets, bookkeeping or tech. Done properly, it’s about enabling your clients to live the lives they desire.

Build your human firm

We understand that you’re facing technology, compliance, and accounting services challenges over the coming decade. By embracing new technology and a human approach, you can provide a better and more personal service to your clients.

The human role in a digital practice

Technology won’t take away from your expert knowledge and insights. Rather, technology can free up your team from manual tasks, like data entry, giving you more time to add value for your clients.

Deliver more value to your clients

Go above and beyond, and generate additional revenue. Talk clients through results, analyze data, and make recommendations. With a real-time view of your clients’ data, you’ll have answers ready when they need them.

The Human Firm unlocked with Will Farnell and James Ashford

Join Will Farnell, author of The Human Firm, and James Ashford, VP GoProposal by Sage, as they tackle eight burning questions that accountants, bookkeepers, and business owners will have right now.

In this open and frank conversation, James asks Will about real-world challenges that accountants and bookkeepers are facing—covering topics like AI and robots replacing key elements of the profession, the recruitment challenges facing firms, and the challenges of growing a firm too quickly without the right building blocks in place.

A word from the author

"Go above and beyond, and generate additional revenue. Talk clients through results, analyze data, and make recommendations. With a real-time view of your clients’ data, you’ll have answers ready when they need them."

Will Farnell

Co-founder of Farnell Clarke and author of The Human Firm

Sage for Accountants

Digital tools for all

Build and scale a human firm, faster, with the power to go from proposal to advisory using a suite of tools that enables you to manage your practice and your clients.

Create proposals
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GoProposal

Remove the guesswork from your pricing and proposal processes with a systematized approach that allows proposals and renewals to be created and approved in under 10 minutes.
Capture documents

AutoEntry

Simply scan, snap, email, or upload invoices, receipts, and bank statements and let AutoEntry automatically extract, categorize, and publish the data to your accounting software.
Generate insights

Futrli by Sage

Understand your clients’ businesses with a powerful advisory platform that gives you clarity on your clients' operational performance, including cash flow. Confidently provide advice backed by real-time insights.

Additional Resources

Images

Download all the infographics from The Human Firm book to save and keep.

E-book: How to grow and scale your firm

Learn from industry leader Will Farnell, author of The Human Firm, and Vicki Boddice, founder of Boddice Accounting, as they share how they built a digitized client-centric firm to grow their practice.

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