Technology enables accountants to foster deep and meaningful relationships with clients. However, technology is only useful if it is leveraged to form profound relationships and prioritizes authentic connections.
In ‘The Human Firm’, Will Farnell shares his firm's journey from Digital to Human, highlighting the urgency of embracing this approach to provide authentic value and guard against automation, while also being actively mindful of generational shifts in both the workplace and across the client landscape.
From defining your purpose to dissecting every customer touchpoint, Farnell demonstrates that accounting isn’t about spreadsheets, bookkeeping or tech. Done properly, it’s about enabling your clients to live the lives they desire.