search icon
Start Chat
Sage Live Chat

Welcome to Sage Live Chat!

Payroll Advice

Choose an option to get started.

I need help with my existing product
Sage Live Chat
Please choose your support option.
Speak to a live agent

Open weekdays 9am to 5pm

Call our sales team

0191 4795988

Open weekdays 9am to 5pm

The Human Firm by Will Farnell

Join the human revolution

In this book published by Sage, Will Farnell takes you through his journey of building a digital, scalable, human firm. Revolutionise the way your practice operates and build deeper client relationships.

Book synopsis

The Human Firm

Technology enables accountants to foster deep and meaningful relationships with clients. However, technology is only useful if it is leveraged to form profound relationships and prioritizes authentic connections.

In ‘The Human Firm’, Will Farnell shares his firm's journey from Digital to Human, highlighting the urgency of embracing this approach to provide authentic value and guard against automation, while also being actively mindful of generational shifts in both the workplace and across the client landscape.

From defining your purpose to dissecting every customer touchpoint, Farnell demonstrates that accounting isn’t about spreadsheets, bookkeeping or tech. Done properly, it’s about enabling your clients to live the lives they desire.

Build your human firm

We understand that you’re facing technology, compliance, and accounting services challenges over the coming decade. By embracing new technology and a human approach, you can provide a better and more personal service to your clients.

The human role in a digital practice

Technology won’t take away from your expert knowledge and insights. Instead, technology can free your team from manual tasks, like data entry, giving you more time to add value for your clients.

Give more value to your clients

Go above and beyond, and generate additional revenue. Talk clients through results, analyse data, and make recommendations. With a real-time view of your clients’ data, you’ll have answers ready when they need them.

The Human Firm unlocked with Will Farnell and James Ashford

Join Will Farnell, author of the Human Firm, and James Ashford, VP GoProposal by Sage, as they tackle eight burning questions that accountants, bookkeepers, and business owners will have right now.

In this open and frank conversation, James asks Will about real-world challenges that accountants and bookkeepers are facing – covering topics like AI and robots replacing key elements of the profession, the recruitment challenges facing firms, and the challenges of growing a firm too quickly without the right building blocks in place.

A word from the author

"Go above and beyond, and generate additional revenue. Talk clients through results, analyse data, and make recommendations. With a real-time view of your clients’ data, you’ll have answers ready when they need them."

Will Farnell

Co-founder of Farnell Clarke and author of The Human Firm

Sage for Accountants

Digital tools for all

Build and scale a human firm, faster, with the power to go from proposal to advisory using a suite of tools that enables you to manage your practice and your clients.

Create proposals

GoProposal

Remove the guesswork from your pricing and proposal processes with a systemised approach that allows proposals and renewals to be created and approved in under 10 minutes.
Capture documents

AutoEntry

Simply scan, snap, email or upload invoices, receipts and bank statements and let AutoEntry automatically extract, categorise and publish the data through to your accounting software.
Generate insights

Futrli by Sage

Understand your clients’ businesses with a powerful advisory platform that gives you clarity over your client’s operational performance, including cashflow. Confidently provide advice backed by real-time insights.

Additional Resources

Images

Download all the infographics from The Human Firm book to save and keep.

Sage Advice

How your accountancy practice can become a Human Firm now

How your accountancy practice can become a Human Firm now

Learn how and why the accountancy practice of the future is all about people, and how you can make that happen.

Read more
Read more
3 soft skills that can lead to future success for your practice

3 soft skills that can lead to future success for your practice

Discover why developing and using soft skills can help your accountancy practice, clients and employees thrive.

Read more
Read more
Stop growing your accountancy practice – start scaling it instead. Here's how

Stop growing your accountancy practice – start scaling it instead. Here's how

Discover why you might want to scale your accountancy practice rather than simply grow it, and check out some tips to help you along the way.

Read more
Read more
How to build – and scale – a more human business

How to build – and scale – a more human business

Will Farnell, author of The Human Firm and founder of accountancy firm Farnell Clarke, shares tips on how to create a scalable, client-centric company.

Read more
Read more
Why daily bookkeeping can lead to higher profits and happier clients

Why daily bookkeeping can lead to higher profits and happier clients

Discover why daily bookkeeping can result in more money coming in, both for your clients and your practice.

Read more
Read more
Become a Human Firm and unlock your clients’ hopes and dreams

Become a Human Firm and unlock your clients’ hopes and dreams

Do you help your clients tap into their hopes and dreams? Discover why doing so will benefit both them and your practice.

Read more
Read more
A Digital Firm is vital but a Human Firm is critical for your practice to succeed

A Digital Firm is vital but a Human Firm is critical for your practice to succeed

Get the lowdown on The Human Firm, a best-selling book that can help you take the steps to ensure your practice becomes more human-centric.

Read more
Read more
Accountex 2023: Why the time is now to build a Human Firm

Accountex 2023: Why the time is now to build a Human Firm

At Accountex, one of the biggest takeaways was the importance of creating a human firm. Learn how you can do that for your practice.

Read more
Read more

Give Feedback