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In this book published by Sage, Will Farnell takes you through his journey of building a digital, scalable, human firm. Revolutionize how your practice operates and build deeper client relationships.
Technology enables accountants to foster deep and meaningful relationships with clients. However, technology is only useful if it is leveraged to form profound relationships and prioritizes authentic connections.
In "The Human Firm," Will Farnell shares his firm's journey from Digital to Human, highlighting the urgency of embracing this approach to provide authentic value and guard against automation, while also being actively mindful of generational shifts in both the workplace and across the client landscape.
From defining your purpose to dissecting every customer touchpoint, Farnell demonstrates that accounting isn’t about spreadsheets, bookkeeping or tech. Done properly, it’s about enabling your clients to live the lives they desire.
We understand that you’re facing technology, compliance, and accounting services challenges over the coming decade. By embracing new technology and a human approach, you can provide a better and more personal service to your clients.
Technology won’t take away from your expert knowledge and insights. Rather, technology can free up your team from manual tasks, like data entry, giving you more time to add value for your clients.
Go above and beyond, and generate additional revenue. Talk clients through results, analyze data, and make recommendations. With a real-time view of your clients’ data, you’ll have answers ready when they need them.
Join Will Farnell, author of The Human Firm, and James Ashford, VP GoProposal by Sage, as they tackle eight burning questions that accountants, bookkeepers, and business owners will have right now.
In this open and frank conversation, James asks Will about real-world challenges that accountants and bookkeepers are facing—covering topics like AI and robots replacing key elements of the profession, the recruitment challenges facing firms, and the challenges of growing a firm too quickly without the right building blocks in place.
"Go above and beyond, and generate additional revenue. Talk clients through results, analyze data, and make recommendations. With a real-time view of your clients’ data, you’ll have answers ready when they need them."
Will Farnell
Co-founder of Farnell Clarke and author of The Human Firm
Build and scale a human firm, faster, with the power to go from proposal to advisory using a suite of tools that enables you to manage your practice and your clients.
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