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Marketing

The creative drivers behind millions finding Sage.
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Imaginations that flow

Our marketing is constantly growing and has a global impact. From our partners to our accountants, the work we do empowers theirs – creating a better future, where people building businesses have the confidence to be at their best.

It’s why we’re focused on evolving the Sage brand from business-to-business (B2B) marketing to human-to-human (H2H) marketing. Because people are at the heart of everything we do. We’ve invested heavily in our brand, increasing our spend on traditional and digital media to continue driving sustainable growth across the world.

Marketing teams snapshot

Our Marketing teams use their creativity and inventive strategies to increase awareness of our brand so more people benefit from our products.
We create meaningful insights through data and analytics, it’s how we stay one step ahead of our competitors. Across Sage, it’s these insights that inform our marketing strategy.

Our Marketing Strategy teams decide the best routes to pursue to gain the attention and trust of potential customers. They forecast trends, analyse data and set goals based on our business objectives, positioning us to be in the right place at the right time. These teams are bold, challenge each other and grow together.
We give the best technology solutions through our Marketing Operations teams. From supporting consistent workflows to maintaining the set up for campaigns, they increase the efficiency of our marketing. This pushes our teams to be at their best, so we can continue to help our colleagues, customers, shareholders and communities thrive.

That spirit carries through in the culture of our Marketing Operations teams. Here, everyone has a voice and can be themselves in an environment in which they belong.

Our Performance Marketing teams enable us to deliver amazing end-to-end digital marketing campaigns and increase new customer growth. They're made up of high-performers who push and trust each other to experiment and share their unique perspectives, so we can continue building better futures for everyone.

Using engaging digital programmes, these teams drive multi-media acquisition and management from display to socials, driving awareness and conversion across the entire marketing funnel.

At Sage, product marketing is about creating inventive strategies that get our propositions seen through storytelling. From targeting to channel strategy, they have a global impact and provide our customers with complete confidence in their work. Based right in the middle of sales, products and marketing, they’re empowered to take ownership of their work and gain a deep understanding of the markets and competitors across Sage.
At Sage, we create amazing human experiences through our Brand & Integrated Campaigns teams. How? By finding insights that connect us with our customers and using them to create more relevant communications across the whole customer journey. This way, our integrated campaigns continue being bigger, better and more effective than ever.

These teams are key in supporting both our colleagues and our agency network to create these incredible brand experiences at every touchpoint. They use their voice to create more opportunities and human connections with our customers, colleagues and partners every day.

Unleash your creativity

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Insider knowledge

Hear from our Marketing colleagues.
“I joined Sage in 2000 as a data administrator in the Sales team in Newcastle and haven't looked back. My career has always been data-centric, and Sage has given me all the support and opportunities I could wish for. Throughout my career I have been privileged to learn from and work with incredibly talented and dedicated colleagues who are passionate about it.” 
 
Andrea
Product Manager, CDP

“I joined Sage in 2017 as a content marketing manager and have worked on lots of brilliant campaigns since then. I’ve enjoyed creating content that supports our customers and builds trust with businesses that may purchase Sage software in the future. Working with lots of talented people at Sage every day is a real highlight.”

Stacey
Content Marketing Manager

"The last few years at Sage have been my biggest professional challenge and I wouldn't have changed it for the world. I have great ambitions to become the best I can be in my field and in this company, and Sage has the values and infrastructure to enable me to succeed. I couldn't be happier to invest my time and knowledge in a company that invests in me."  
 
Laura
Outreach Manager (SEO)

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